.Organic Launches Exclusively For Certified Organic Goods And Services Providers

Afilias announced that August 6, 2014, is the sunrise start date for its newest generic top-level domain (gTLD): .ORGANIC.

The .ORGANIC domain will be exclusively for organic goods and services providers that are certified or otherwise meet .ORGANIC eligibility requirements  Specifically, addresses will be restricted to organic farmers, products, manufacturers, producers, co-packers, distributors, wholesalers, retailers and official organic certifiers which have a current and valid certificate issued by an authorized Organic Standards body. Eligibility will also extend to other organic-oriented entities such as restaurants and trade organizations that may not be certified, but who can prove they meet stringent .ORGANIC criteria.

“With the popularity of the term “organic,” websites for many products and services now include this term, regardless of whether they have actually meet certain criteria.  A .ORGANIC address enables Internet users to more quickly identify providers of authentic organic goods and services” said Roland LaPlante, Senior Vice President and CMO, Afilias. “In addition, bona fide providers now have a protected space in which to promote their organic offers. In short, .ORGANIC adds value to both producers and consumers.”

Here is the complete press release:

Global registry services provider Afilias today announced that August 6, 2014, is the sunrise start date for its newest generic top-level domain (gTLD): .ORGANIC.

The organic movement is growing rapidly worldwide as people seek a healthier lifestyle.  Until now however, it has been difficult to find authentically “organic” products and services on the Internet, as .com and other addresses are not screened for authenticity.  With the launch of .ORGANIC, the Internet will have a special “organic” address, making it easier for Internet users to find bona fide organic products and services.

The .ORGANIC domain will be exclusively for organic goods and services providers that are certified or otherwise meet .ORGANIC eligibility requirements  Specifically, addresses will be restricted to organic farmers, products, manufacturers, producers, co-packers, distributors, wholesalers, retailers and official organic certifiers which have a current and valid certificate issued by an authorized Organic Standards body. Eligibility will also extend to other organic-oriented entities such as restaurants and trade organizations that may not be certified, but who can prove they meet stringent .ORGANIC criteria.  Although the precise definition of “organic” may vary by location/jurisdiction, visitors to a .ORGANIC site can be sure that the site owners comply with .ORGANIC eligibility requirements.

“With the popularity of the term “organic,” websites for many products and services now include this term, regardless of whether they have actually meet certain criteria.  A .ORGANIC address enables Internet users to more quickly identify providers of authentic organic goods and services” said Roland LaPlante, Senior Vice President and CMO, Afilias. “In addition, bona fide providers now have a protected space in which to promote their organic offers. In short, .ORGANIC adds value to both producers and consumers.”

Getting your new .ORGANIC domain
Eligible trademark owners only may apply for a .ORGANIC domain beginning August 6, using an authorized .ORGANIC “sunrise” registrar. On September 15, registration is scheduled to open for the general organic community through our extensive network of global registrars

For more information about .ORGANIC, see http://get.organic.

About Afilias
Afilias is the world’s second largest domain registry, with more than 20 million names under management. Afilias powers a wide variety of top-level domains, and will soon support hundreds of new TLDs now preparing for launch. Afilias’ specialized technology makes Internet addresses more accessible and useful through a range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®. For more information on Afilias services, visit www.afilias.info. Afilias is a proud member of the Domain Name Association.

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About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

One comment

  1. I love when I see a registry that stays true to their core purpose. In this particular case, their choice to not only require registrations to be confirmed to be in the organic industry, but to intentionally exclude other interpretations of the word organic.

    Not only will it make searches for organic products return better results, but it creates a culture where companies have an actual reason to get this nTLD. Each domain buyer will know that the value of their domain for people in their industry will remain strong, because search engines and the public will know 100% of the sites with this extension are within that industry.

    BRAVO!

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