Yesterday 22th of July the .Tokyo new domain name extension entered general availability. Tokyo has a metropolitan population of over 35 million people. This was one of the big geo New gTLDs but it didn’t do as well as I expected.
The first day, or rather first hours, registration numbers were not great for the .Tokyo New gTLD. It has a total of 9,598 domain registrations today. These numbers include the Sunrise (trademark) and the Landrush domain registrations. .Tokyo increased it’s registrations by about 8,700 domains on it’s first day.
I was expecting that .Tokyo would do better than .berlin that had almost 32,000 domain name registrations after it’s first day. Of course .berlin was offering free domains to residents and Berlin is the same in English and in German. (Tokyo is 東京 in Japanese)
(I am always comparing the same first hours for all New gTLDs. The hours between General Availability and the first zone files update.)