Namejet was running a .Build New gTLD “premium” domain auction for the past 10 days. I say “premium” because this is one of the New gTLDs that don’t make any sense to me. New gTLDs are all about having the correct left/right keyword combination. And of course they should be in the correct order. I did a search for the keyword “build” at the Google Keyword Planner and most of the proposed keyword combinations have .build on the left. And “build” is not that popular as a keyword or as part of a 2 word keyword combination if you compare it to other New gTLDs.
Anyway the Namejet auction failed miserably as only 2 of the 26 .build domains were sold for a grand total of $800. The domain 2.build sold for $500 and character.build sold for $300.
Namejet was (and still is?) notoriously known for not easily accepting domain portfolios from domain investors for auction. I am not sure why their strategy has changed. I think that Namejet lost some money by running this auction because the commission from the $800 can’t possibly cover the cost of setting up, running and doing marketing and promoting for this auction.
I have said it before and I will say it again. Too many failed auctions are not good for the domain names involved (and the New gTLD in this case), the auction house, and domaining in general.
The auction attracted some bids on 16 more domains but the reserves were not met. There were some strange bids especially from a certain bidding alias I have never seen before that had 9 bids that were all just below the reserve. $250-$275 when the reserve was at about $300 and $425-$475 when the reserve was at about $500. This alias didn’t win any domains.
Of course I wouldn’t ever touch a .build domain because first of all it doesn’t make any sense and secondly because a couple of months back I started a Campaign to boycott the .Build New gTLD.
Plan Bee, LLC, the .build registry, is a California company and part of the Minardos Group and one third of the group that consists of “What Box Holdings“, “Plan Bee LLC” and “Thomas A. Brackey II” that has managed to register more than 300 premium generic domain names before anyone else. How? Using “fake” trademarks in Sunrise.
Here are the auction results:
|homeconstruction.build||$250||Reserve Not Met|
|machines.build||$295||Reserve Not Met|
|system.build||$275||Reserve Not Met|
|tradeshow.build||$275||Reserve Not Met|
|lend.build||$375||Reserve Not Met|
|deals.build||$375||Reserve Not Met|
|confidence.build||$425||Reserve Not Met|
|betterhomes.build||$475||Reserve Not Met|
|kauai.build||$120||Reserve Not Met|
|repair.build||$100||Reserve Not Met|
|teams.build||$100||Reserve Not Met|
|prices.build||$250||Reserve Not Met|
|european.build||$100||Reserve Not Met|
|australian.build||$120||Reserve Not Met|
|british.build||$100||Reserve Not Met|