.CO.UK auction at Sedo was a bust! Only 7 domains were sold for a total of $10k

The Sedo .CO.UK domain name auction ended yesterday and it was not pretty. Only 7 domain names were sold for a total of 5982 GBP + $109 (a total of about $10,174). The domains in the auction were set at different currencies. This is very bad practice confusing anyone participating in the auction and I don’t think I have seen this before.

The auction featured 116 .co.uk domains such as it.co.uk, queen.co.uk, prince.co.uk, paint.co.uk and url.co.uk. All domain names had reserves that were up to the 50,000 – 99,999 GBP range. The auction ran for 7 days.

Only 2 domains were sold for more than 3 figures:
cider.co.uk 2679 GBP
tequila.co.uk 2250 GBP

The highest bid was for it.co.uk for 8,000 but the bid was not even close to the 50k-100k GBP reserve.

I wrote yesterday about the problem of the premium domain name auctions and how unsold domains and low prices hurt the domaining industry. This auction was clearly not marketed to any end users and the domains were just thrown to the Sedo auction. The sellers sold the 7 domains at just above the reserve, Sedo got a small $1500 commission and 109 domains ended unsold. What is the price of it.co.uk, queen.co.uk, prince.co.uk, paint.co.uk and url.co.uk today? Is it higher or lower than yesterday? Was this auction really worth it?

Here is the complete list of the 116 .co.uk domains and the auction results:

Domain Name Price Reserve Bids Sold?
it.co.uk 8,000 GBP 50,000 – 99,999 GBP 2 No
paint.co.uk 5,500 GBP 5,000 – 9,999 GBP 3 No
united.co.uk 3,000 USD 50,000 – 99,999 USD 3 No
texasholdem.co.uk 3,000 GBP 5,000 – 9,999 GBP 4 No
cheats.co.uk 3,000 GBP 5,000 – 9,999 GBP 3 No
cider.co.uk 2,679 GBP 1,000 – 4,999 GBP 19 Yes
pokerforum.co.uk 1,222 GBP 1,000 – 4,999 GBP 2 No
tequila.co.uk 2,250 GBP 1,000 – 4,999 GBP 17 Yes
pros.co.uk 1,000 GBP 1,000 – 4,999 GBP 1 No
url.co.uk 1,500 GBP 5,000 – 9,999 GBP 7 No
audience.co.uk 1,000 GBP 1,000 – 4,999 GBP 2 No
positive.co.uk 600 GBP 5,000 – 9,999 GBP 2 No
effective.co.uk 661 GBP 500 – 999 GBP 8 Yes
butchers.co.uk 400 GBP 1,000 – 4,999 GBP 1 No
exciting.co.uk 350 GBP 1,000 – 4,999 GBP 1 No
fittedwardrobes.co.uk 550 GBP 5,000 – 9,999 GBP 6 No
fame.co.uk 300 GBP 1,000 – 4,999 GBP 4 No
anime.co.uk 300 GBP 1,000 – 4,999 GBP 2 No
isp.co.uk 275 GBP 10,000 – 24,999 GBP 3 No
rub.co.uk 250 GBP 1,000 – 4,999 GBP 2 No
suited.co.uk 250 GBP 100 – 499 GBP 4 No
meal.co.uk 200 GBP 5,000 – 9,999 GBP 1 No
painting.co.uk 200 GBP 5,000 – 9,999 GBP 1 No
buyapartments.co.uk 155 USD 100 – 499 USD 2 No
steps.co.uk 150 GBP 5,000 – 9,999 GBP 3 No
analyticstools.co.uk 110 GBP 100 – 499 GBP 2 No
cinemadeals.co.uk 109 USD 1 – 99 USD 2 Yes
gigticket.co.uk 100 GBP 500 – 999 GBP 1 No
filmfestival.co.uk 110 GBP 500 – 999 GBP 2 No
attendees.co.uk 100 GBP 5,000 – 9,999 GBP 1 No
menshoes.co.uk 140 USD 500 – 999 USD 2 No
365loans.co.uk 100 GBP 100 – 499 GBP 1 No
worldwideexport.co.uk 100 EUR 100 – 499 EUR 1 No
artritis.co.uk 100 USD 500 – 999 USD 1 No
minibikes.co.uk 94 GBP 1 – 99 GBP 2 Yes
areacodes.co.uk 214 GBP 1 – 99 GBP 15 Yes
bowlingclub.co.uk 84 GBP 1 – 99 GBP 1 Yes
electromagnets.co.uk 100 – 499 GBP No
24k.co.uk 500 – 999 GBP No
bingoonline.co.uk 5,000 – 9,999 GBP No
charterjet.co.uk 1,000 – 4,999 GBP No
mallorcatravel.co.uk 1,000 – 4,999 GBP No
shopcart.co.uk 1,000 – 4,999 GBP No
eater.co.uk 1,000 – 4,999 EUR No
medicalstore.co.uk 1,000 – 4,999 USD No
innovator.co.uk 1,000 – 4,999 GBP No
prosperous.co.uk 1,000 – 4,999 GBP No
sultry.co.uk 1,000 – 4,999 GBP No
capitalventures.co.uk 1,000 – 4,999 GBP No
londondrygin.co.uk 500 – 999 GBP No
cloudpc.co.uk 5,000 – 9,999 GBP No
discountalert.co.uk 1,000 – 4,999 GBP No
homeauction.co.uk 340 USD 1 – 99 USD 22 No
dirtcheap.co.uk 210 USD 1 – 99 USD 11 No
budgetaccomodation.co.uk 500 – 999 USD No
hostelroom.co.uk 1,000 – 4,999 GBP No
studiophotography.co.uk 1,000 – 4,999 GBP No
yachtrent.co.uk 100 – 499 GBP No
partysupplies.co.uk 10,000 – 24,999 GBP No
stressrelief.co.uk 99 GBP 500 – 999 GBP 1 No
visitwindsor.co.uk 350 GBP 500 – 999 GBP 1 No
weeklydeal.co.uk 1,000 – 4,999 GBP No
acquirement.co.uk 500 – 999 GBP No
skiholidays.co.uk 25,000 – 49,999 USD No
ecofruit.co.uk 100 – 499 EUR No
webcam.co.uk 10,000 – 24,999 GBP No
webcams.co.uk 10,000 – 24,999 GBP No
europeholidays.co.uk 1,000 – 4,999 GBP No
pokernights.co.uk 500 – 999 GBP No
coffeemachines.co.uk 5,000 – 9,999 GBP No
declining.co.uk 1 – 99 GBP No
dvdplayers.co.uk 1,000 – 4,999 GBP No
leisurehotel.co.uk 1 – 99 GBP No
mobilecooking.co.uk 1,000 – 4,999 EUR No
cheapclothes.co.uk 500 – 999 GBP No
rucksack.co.uk 500 – 999 GBP No
e-bets.co.uk 500 – 999 USD No
oenophilia.co.uk 1 – 99 USD No
quincy.co.uk 1,000 – 4,999 GBP No
package.co.uk 10,000 – 24,999 GBP No
jewelryinsurance.co.uk 1,000 – 4,999 USD No
visitcaribbean.co.uk 1,000 – 4,999 EUR No
moldings.co.uk 1,000 – 4,999 GBP No
onlinebettings.co.uk 1 – 99 EUR No
liveondemand.co.uk 1,000 – 4,999 EUR No
jeans-online.co.uk 100 – 499 GBP No
golfcamp.co.uk 109 GBP 100 – 499 GBP 1 No
sunlotions.co.uk 1,000 – 4,999 GBP No
cashstores.co.uk 100 – 499 GBP No
ppcoin.co.uk 100 – 499 GBP No
potatocrisp.co.uk 1,000 – 4,999 USD No
vipresort.co.uk 1,000 – 4,999 EUR No
budgetgetaways.co.uk 500 – 999 USD No
tradediscounts.co.uk 1 – 99 GBP No
getprice.co.uk 5,000 – 9,999 EUR No
fanaticism.co.uk 500 – 999 USD No
fineartprints.co.uk 5,000 – 9,999 GBP No
storagedevice.co.uk 1 – 99 GBP No
arrack.co.uk 100 – 499 GBP No
chipset.co.uk 1,000 – 4,999 GBP No
2000.co.uk 1,000 – 4,999 GBP No
gasgrill.co.uk 1,000 – 4,999 USD No
wearabledevices.co.uk 1,000 – 4,999 EUR No
allbetting.co.uk 89 GBP 100 – 499 GBP 1 No
queen.co.uk 50,000 – 99,999 GBP No
prince.co.uk 10,000 – 24,999 GBP No
accountjobs.co.uk 1 – 99 GBP No
inkme.co.uk 500 – 999 GBP No
petshelter.co.uk 100 – 499 GBP No
electricvans.co.uk 1,000 – 4,999 GBP No
modelkits.co.uk 1,000 – 4,999 GBP No
retailing.co.uk 1,000 – 4,999 USD No
antivirusfree.co.uk 1,000 – 4,999 USD No
lambmeat.co.uk 500 – 999 EUR No
insurancedisability.co.uk 100 – 499 USD No
visittenerife.co.uk 500 – 999 GBP No
Sold.Domains

About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

8 comments

  1. Sedo has become problematic: they platform has many bugs, deadbeat buyers and their staff is lazy as hell. If they continue like this another 2 years, it will be over and out.

  2. oooooh… sedo. 40 million domains listed and thousands sold at a small 20% commission for doing nothing.

  3. As a buyer I would be very happy with the investments. From a sellers perspective, I would be very disappointed with sedo not marketing to end users /clients.

    Domain auction companies require enthusiasm and dedication to reach out and educate the company owner and introduce them to client domain auctions.

  4. Way too late and expensive to try and sell most of those .co.uk domains. Perhaps a few years ago the results would have been different. I personally never saw the point of adding extra dots. They should have started from the beginning with .uk and not try to create “subdomains” like .co.uk and sell subdomain.co.uk as a domain.

  5. Sedo is successful DESPITE what they do rather than because of it. As per usual, no end-user marketing and complete confusion as to whether any buyer would get the .uk with the .co.uk (Sedo’s emails bragged about it, but their auction page didn’t even mention it), Lazy lazy lazy. Only an idiot would put a domain in one of their “premium” auctions.

    • Sedo is like a team that won last year and this year they don’t have a coach.
      They have lost control, don’t care, lost Go Daddy after driving many customers away because of it and keep doing crazy thing
      after crazy thing…
      They removed most of the templates and the photo option without notice.

  6. ” they platform has many bugs, deadbeat buyers and their staff is lazy as hell. If they continue like this another 2 years, it will be over and out.”

    100% agree.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.