.Club had one of the best first days of all New gTLDs up until now. Just a few hours after general availability it had 25,781 registrations including sunrise and landrush domains. But this success was partly due to someone that registered 7,572 domains names in that first day. That was close to 30% of all .club registrations.
These 7,572 domains are behind whois privacy (c/o WHOIStrustee.com Limited) so I am not sure who the buyer is. The buyer could be from the UK because I see a lot of UK related domain registrations.
The registration fee for .Club domains is set at $19,64 at hexonet’s website. ($14,50 in my account) So the buyer paid about
$148,714 or $109,794 (or more likely something in between if he/she used a reseller).
Most of the 7,572 registrations are for 2 word domains. There are a lot of cityxxxxxx.club domains such as:
Among the 7,572 registrations there are 494 xxxxxclub.club domains that all seem very bad to me such as:
There are some decent 1 word .club domains but these are the exception:
And of course I noticed some Trademark domains such as:
And there are some plain stupid domains:
I checked all the corresponding .com domains and found that 5,415 of the .coms are free to register. 2,157 or 28,5% from the 7,572 domains are registered in .com.
Most of these I don’t get. They seem like a stretch, especially since I don’t really like 2 word New gTLD domain names. The power of New gTLDs are in strong 1-word.NewgTLD combinations. If I had a lot of money to waste I wouldn’t register more than 250 of these domains and I would really had to make myself buy them.
None of the these 7,572 .club domain names that I checked resolve. So who is this mystery buyer and why did he/she spend all that money on mostly worthless domains?
I must not forget. No Mike, the two domain sherpa’s did not change the New gTLD registrar market. The registrant above used Hexonet (1API) or a reseller of Hexonet to register these 7,572 domains. Mike noticed that Hexonet’s market share in .club domains was at about 30% when it’s usual New gTLD market share was at about 1% or less. Hexonet had 7,777 registrations on day 1 but this single registrant had 97,36% of these registrations. Only 205 registrations were made from other parties. A week later and Hexonet (1API) is down to it’s usual sub 1% market share in new gTLD registrations. Here is today’s breakdown from .expert: