Afternic announced that its distribution in Russian Federation has doubled to cover up to 85% of end-user demand for domain names. Newly launched partnerships with strategic registrars, including Reg.ru, Webnames.ru, and Imena.ua help bring high-quality premium domains to more customers in the region.
The Russian internet market has developed dynamically in recent years with over 10% YoY growth to reach 68 million internet users today. Premium domains have been an important component of that development, as demonstrated by our trusted partner Ru-center, the country’s largest domain registrar and Afternic’s partner since 2012. Now this momentum is carried by even more partners, including leading registrar Reg.ru that just launched their integration following the success of Webnames.ru this winter, as well as Imena.ua, Afternic’s first partner in neighboring Ukraine. Afternic expects to continue bringing new distribution partners on board to satisfy regional demand for quality premium domains that can be purchased easily and quickly through established service providers.
Afternic’s Chief Revenue Officer Bob Mountain comments, “We are extremely excited to see more partners join us in enabling millions of buyers in Eastern Europe to search and purchase premium-quality domains in real time through efficient and transparent processes. Given the doubling of turnover in premium domain sales in 2013 for our oldest partner Ru-center, we are confident that the Eastern European market has tremendous potential that we at Afternic will strive to fulfill.”
Afternic’s inventory is currently available at Reg.ru, Imena.ua, Nic.ru, Webnames.ru websites, all of which are Fast Transfer enabled partners that offer domain buyers immediate ownership change for eligible domains, and instant payment for domain sellers without the need for escrow or manual transfer procedures.