The .Rich New gTLD entered general availability last week (April 10). No one noticed because no one is buying .rich domains. And the reason is that the registration and renewal cost is set at about $2500 retail. (101domain.com has a 2,599.00 USD price)
Not a single registration has been made in general availability and it’s no wonder. Sunrise attracted 16 domain name registrations from the suckers below that apparently will register anything and at any price.
I blame the consultants and the brand “protection” companies that advice them. Or they just spend the companies money on their own registrar without telling them exactly what they do and why they do it. They have a budget and just burn it every year.
Actually one of the brand protection companies, Mark Monitor, bought their own .rich domain name. Good thinking!
Samsung registered the names from 2 of their executives. I don’t get it.
Does anyone think that someone will pay $2500 every year to own apple.rich and infringe on Apple?
Here are the 16 .rich purchases (I have included the brand protection firm that is also the registrar when available):
Surecom Corp. NV:
Discovery Communications Europe Limited:
Amazon Technologies, Inc.:
aws.rich (COM LAUDE)
kindle.rich (COM LAUDE)
autozone.rich (COM LAUDE)
SAMSUNG SDS Co., Ltd.:
classious.rich (IP MIRROR)
Ok, so guys when you ask higher prices for your domains from these companies, make sure you price in a good premium, as from the above story, money is no object to these people. Do they have any clue by the time the rollout is done, what percentage of their profits will be going to domain renewals. So stop selling your premium domains cheap.
Even when one leaves aside the cost of the renewal fees, which here are outrageous beyond anything except perhaps the .ceo domain, not all of these TLDs in and of themselves are worth anything. Compared to the general public, there are few who are operating in this space; even most of the marketers I know, including those who hold themselves out as internet or search-engine marketers, are oblivious the existence of these top level domains much less have explored their utility. It therefore boggles the mind so many of the few who are are picking up these domains are doing it in a way that defies logic. One very qualified guess-posing-as-a-statement from the guy who likes cats (but probably has an alert set up for his name so Voldemort rules apply) and it’s off the radar. Well except Google’s own radar that is.