The .Rich New gTLD entered general availability last week (April 10). No one noticed because no one is buying .rich domains. And the reason is that the registration and renewal cost is set at about $2500 retail. (101domain.com has a 2,599.00 USD price)
Not a single registration has been made in general availability and it’s no wonder. Sunrise attracted 16 domain name registrations from the suckers below that apparently will register anything and at any price.
I blame the consultants and the brand “protection” companies that advice them. Or they just spend the companies money on their own registrar without telling them exactly what they do and why they do it. They have a budget and just burn it every year.
Actually one of the brand protection companies, Mark Monitor, bought their own .rich domain name. Good thinking!
Samsung registered the names from 2 of their executives. I don’t get it.
Does anyone think that someone will pay $2500 every year to own apple.rich and infringe on Apple?
Here are the 16 .rich purchases (I have included the brand protection firm that is also the registrar when available):
Surecom Corp. NV:
Amazon Technologies, Inc.:
aws.rich (COM LAUDE)
kindle.rich (COM LAUDE)
autozone.rich (COM LAUDE)
SAMSUNG SDS Co., Ltd.:
classious.rich (IP MIRROR)