Yesterday was the launch day of the .sexy and .tattoo. The first 2 New gTLDs launched by Frank Schilling’s Uniregistry. Here are some interesting facts:
Sunrise was pretty slow. Especially in .tattoo that only got 24 registrations. That was the worst performing new gTLD. The worst of the first 25 Donuts new gTLDs was .land with only 40 sunrise registrations.
.tattoo 24 registrations
.sexy 144 registrations
As Frank himself said Uniregistry had some problems with the launch of it’s first 2 new gTLDs. I believe Frank was referring to the pre-registrations not working or some miscommunication with the registrars but that is not truly the problem. The problem is that the whois does not recognize which domain names are available or not and that Frank has reserved thousands of the best domains leaving pretty much nothing for people to register. Frank can reserve what ever he wants but in conjunction with the whois problem this whole mess wasted a lot of people’s time. Also a lot of money is still tied up in pre-registrations that didn’t worked for domains that were never available with refunds pending. Check here my post from yesterday with all these problems. The post has over 60 comments.
The registrations from the first few hours were also pretty slow. .Tattoo did a lot worse than what I expected compared with .sexy. I know sexy is a more popular term but there a lot of professionals in the tattoo business. Sexy is more of a novelty term so the renewal rate for .sexy should be low next year. .Tattoo was again the worst performing new gTLD at about 11 hours into general availability. Donuts did have a 7 day EAP preceding the real general availability but that 7 day period had pretty low numbers. Te bulk registrations of the 25 Donuts new gTLDs were done with pre-registrations and registrations in the first few hours of general availability.
Of course these numbers were affected by 2 things:
1) Go Daddy that had about 45% of New gTLD registrations was not selling these 2 new GTLDs.
2) Most of the good keywords are reserved.
So .tattoo had about 600 (if you take out the ~100 Uniregistry registrations) registrations after the first few hours compared with 1099 for .plumbing at the same time. .Guru had 12435 registrations at that time. .Sexy did better than .ventures (1685) and worse than .singles (2083).
.tattoo 677 total registrations in zone file
.sexy 1985 total registrations in zone file
These are the top 3 registrars for .tattoo:
These are the top 3 registrars for .sexy:
Reserved Domain Names
Frank said that Uniregistry has reserved thousands of domain names. It is unclear what will happen to these domains. Are these going to be sold individually like ICM Registry, the .xxx registry does, or are these going to be offered in auction in batches? Or something else…