domain name doesn’t sell despite getting a $131,123 bid at Flippa

The domain name didn’t sell despite getting a $131,123 bid at Flippa in an auction that ended a few hours ago.

The auction lasted one month and had 17 bids but the highest bid didn’t reach the undisclosed reserve set by the seller so the domain was not sold. The domain name description read: is on the market for the first time since it was registered in 1995 and this will most likely be the last. This premium domain name has never been developed, offering the new owner a fresh start at building a world class business in this multi-billion dollar industry. sold for $250,000 on flippa in December 2012. Buyer used the buy it now price.

Flippa had a guest blog on its blog called How to Ask Your Wife Permission to Spend $250,000 on a Flippa Auction by Jon Yau, who purchased for $250,000. He shared his story and thoughts behind the purchase.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. Funny, how timing plays a big part of anything, the plural is worth more, if the owner put it out there earlier, he would have $250K, but now he has to wait the right buyer, sometimes it takes years…

  2. Big news guys DNS just added a check whois button, anytime you get an offer on the platform, really cool option… I know big holders of names, sometimes lose track of a domain, it can be tough… there might have been an incident where someone sold a domain they might have once owned, all these names, and numbers can make you go cuckoo, especially if you are a one man show… I think for the most part domainers are honest people.

  3. Each day I drop and buy domains, it’s impossible to update it on a daily basis, but I always check the whois before replying to any offer…

    • agreed, as many domainers are one man ceo’s, it is impossible to keep upto date, but before you close a deal, checking whois is a no brainer…

  4. As for this topic, I talked with Jon a while ago. In my opinion, an important thing for the singular is the type-in traffic coming from iStockphoto.

  5. I talked to Jon today (the buyer of and he said that he had already bought a name and rather than put his money into another domain he would rather put it into inventory. A wise move in my opinion.

    • Jon, should have talked to the plural seller, before he blew his wad on the singular, if someone buys the plural, and copies his business model, who has the advantage?

  6. Robbie,

    Ha. Woulda, coulda, shoulda. You have no idea if he did or not. The business model behind the domain is just as important as the domain. If someone buys and has a shitty site then it’s pretty obvious who has the advantage? If someone comes in and builds an incredible site with the best stock photos and content on then they will dominate the market. You think is an awesome domain? You think think there aren’t a ton of other “What would you do for $5” sites? You’re thinking like a domain investor, not like a business person.

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