Fabulous PPC reporting moving to Actual Earn

As of December 1, 2012 Fabulous moved to Actual Earn reporting for parking revenue (PPC). All revenue data reported after this date are based on the daily per domain reporting Fabulous receives from their upstream partner. Revenue will not be displayed until Fabulous receives this data, though you will still see Impressions, Uniques and Clicks straight away.

You’ll see changes in the Dashboard, Traffic Control, Domain Analytics, Revenue Reports and Expiry Control areas of your accounts and anywhere parking revenue is reported.

Fabulous reported parking revenue based on a rolling 7 day average of the revenue per domain. This is no longer the industry norm and was making comparisons on parking revenue difficult to calculate.