Afternic currently has 3 landers to sell domain names on:
- Request Price
- Buy It Now (BIN)
- Custom Lander (BIN and LTO)
- (I do not consider Cashparking)
The Request Price and Buy It Now (BIN) landers show a phone number that a buyer can call both in mobile and desktop versions. Custom Lander doesn’t display a phone number.
In January 2025 Afternic started testing showing a phone number in the mobile version of the Custom Lander as part of a test.
I don’t know if the “phone number” testing still continues but I see that the phone number is gone from the Custom Lander and Afternic is now testing some sort of AI assistant called Ask AI.
This Ask AI “popup” button sits on top of my Lease to own price. (on my mobile screen resolution and with LTO enabled)
Why is this? Maybe Afternic wants to move it more to the top where there is a lot of empty space or maybe delete it altogether?
You can only ask the AI assistant one predetermined question: “What makes this domain name valuable?”.
And the reply is pretty much a canned reply that only changes the domain extension and keywords.
Sorry Afternic, but no one cares to ask an AI agent which to the buyer seems to be 100% influenced by the seller. Just write this information below the BIN and LTO prices. Why does the buyer have to make 3 clicks just to read this (selling pitch) info that can be displayed below anyway?
Custom Lander is the only lander that has the LTO option. It needs to have a phone number especially since this lander has the most complex options for the buyers.
If Afternic does want to put it permanently on the lander then the “phone number” should be an option of the Custom Lander so sellers can choose to display it or not.
Also Custom Lander needs to have the phone number in BOTH the mobile and desktop versions. Most corporate buyers will visit a domain name from a desktop.
I don’t need to make any testing to see all this.
(BTW Afternic should have an option where sellers can choose if they want to participate in these tests)