GoDaddy has a new commercial on YouTube today. The new ad has the title “Make the World You Want” and is using the hashtag #maketheworldyouwant.
The domain MaketheWorldYouWant.com was registered on February 2nd, 2019 at Godaddy and is redirecting to the link of the description: www.godaddy.com/make-the-world-you-want
The problem is that the link currently gives an error when you visit it: “Whoops! Looks like you’re lost.” (Update: the link now redirects to the GoDaddy homepage at GoDaddy.com)
Another problem is that the 2nd (and live) link provided in the video description (http://go2l.ink/1sLv) is flagged by my antivirus and I can’t see where it goes. These URL shorteners are ridiculous. Seriously? GoDaddy is using a .ink as a URL shortener??? Most people think this link is a scam.
At the point of writing the video had 61 views. This is the new GoDaddy commercial:
This is the YouTube video description from the new GoDaddy ad:
“Check out how GoDaddy is empowering and celebrating makers to change their world if it doesn’t quite fit them. These folks are making their idea real and taking back control. www.godaddy.com/make-the-world-you-want
The world isn’t black and white.
There’s no one set path.
No way you have to be.
So why not do what you’ve been dreaming of?
When you’re stuck in someone else’s story, write your own.
When they want you to be quiet, say it louder.
When you create change in society – make it happen.
Don’t listen to self doubt.
Don’t stop for people who don’t understand your vision.
Whether it’s big or small, just go full steam ahead.
You’ve got the power, we’ve got the tools
Make the world you want, and share it with everyone.
Make your own way.
As the world’s #1 domain name registrar and web host, GoDaddy gives you all the help and tools you need to grow online.
Home page: http://go2l.ink/1sLv”
Go2l.ink is a GoDaddy URL shortening service on the .ink TLD. Besides the “brand name” of bit.ly, I don’t think that any service really owns this space and .ink remains just as credible as the otherwise unknown .ly. Of course I’m biased as I work at the .ink registry but it seems you may have your own biases against new TLDs, GoDaddy, and URL shortening in general. As for the video, it’s a cool, new direction for them! I’m interested to see if this “rebel creative” narrative is something that they intend to run with as opposed to (or in conjunction with) the celebrity and cheeky angle that they’ve owned for so long.
I don’t like bit.ly and I really don’t like a URL shortener from GoDaddy on a .ink domain. Go2l.ink has no reputation and combine that with the “unknown” reputation of .ink and the result is Avast antivirus thinks the link is a phishing website.
If GoDaddy wants a URL shortener for some reason (stats) then they can use something like godaddy.com/EREGErger. The shortening part is no longer a valid reason to use such a URL like Go2.link or bit.ly. The only benefit by using it is stats and the real problem is the low click-through rate especially if you use something ridiculous like Go2l.ink.
BTW there is a serious security problem here as Go2.link is NOT owned by GoDaddy.
I suggest you check what my “biases” are by reading my blog.
BTW I don’t like URL shorteners, I don’t like GoDaddy is some areas and I like a few extensions from New gTLDs but from these extensions I only like a few domains.
For example .ink is pretty much useless while .design is a nice extension that has a few domains I might like depending on the price.