OnlineDomain.com Domain Name News & Opinions
PeopleBrowsr announced the sale of its BestTLD Pty Ltd subsidiary to The Best SAS, a Paris based company led by President, Cyril Fremont.
BestTLD Pty Ltd owns the .Best top level domain. It has distribution agreements with GoDaddy and over 50 other Domain Registrars.
In sort, an almost failing New gTLD extension got sold. .Best has less than 2,500 domains registered. PeopleBrowsr another New gTLDs, .CEO and .Kred, both not doing good.
The new owner has big plans. (See below)
The sale has been approved by ICANN (Internet Corporation for Assigned Names and Numbers).
The .Best TLD has been acquired “as a core component of a decentralized search optimized social network, where participants will be rewarded with .Best cryptocurrency for reviewing best in class products and services.”
Jodee Rich PeopleBrowsr’s CEO said
“This is a strategic deal for PeopleBrowsr. It provides us with a good return on our 2014 Best TLD investment and a partner who’s roadmap is aligned with our own.
We believe in Cyril and his team. They are using three new technologies – Top Level Domains, Social Networks and Blockchain to create an economy between Buyers and Sellers “
Cyril Fremont said
“We are giving the consumer their own domain name, an integrated website where they own the data, and rewards for their contribution to the community. Platforms like ours continue to move negotiating power between reviewers and sellers”
“French culture is synonymous with best in class consumer products, so, .Best was the obvious choice for the project.”
The Best SAS received financial support for the purchase from investors, the French government’s BPIFrance, and Spring Legal Lawyers : Frédéric Boucly said “This venture is a global technology play. Mr Fremont has a proven track record”.
Here is what The Best SAS says about the aquitition and its plans:
The Best SAS is the first and only French company to own a new Generic Top Level Domain. It was founded by major shareholder PREMLEAD.
PREMLEAD is an online marketing company that fuel online sellers with premium leads using a network of+50.000 websites worldwide and a unique web content technology.
CEO Cyril Fremont, is working as an Internet Entrepreneur since 1996. After starting his career in the Silicon Valley, he co-founded or participate to 3 major successful IPOs : INTERSHOP, ARIBA, SIDETRADE.
It took Five years to Cyril Fremont to complete the .Best acquisition.
The Best will be the first Registry to own its own TLD, CRYPTO and SOCIAL NETWORK.
Well Rick Schwartz has described this kind of thing as “ass backwards,” which it is (“Example.Best”), and “SAS” is ass inside out, so close enough…