GoDaddy will be migrating to Amazon Web Services (AWS)

Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN), today announced that GoDaddy Inc. (NYSE: GDDY) will be moving to AWS, migrating the vast majority of its infrastructure as part of a multi-year transition.

GoDaddy will leverage the AWS services—including machine learning, analytics, databases, and containers—to innovate faster and to meet the needs of its customer growth around the world. AWS will enable GoDaddy to accelerate the delivery of its products and services, and easily deploy them globally in minutes, to its customers worldwide.

GoDaddy will now leverage AWS’s Amazon Elastic Container Service for Kubernetes (Amazon EKS).

GoDaddy is also using Amazon Elastic Compute Cloud (Amazon EC2) P3 Instances—one of the most powerful graphics processing unit (GPU) instances available in the cloud—to substantially reduce the time it takes to train machine learning models and increase the performance of its GoDaddy Domain Appraisals tool that helps customers understand the value of their domains.

Not sure how this will help the GoDaddy Domain Appraisals tool as the algorithm used seems to be pretty basic and produces very bad results. A faster GPU can’t save a poorly designed algorithm. There is no sign of a machine learning model in the GoDaddy domain name appraisal tool.

In addition, GoDaddy and AWS are working together to incorporate some of GoDaddy’s domain technology and website building products—Managed WordPress and GoCentral—into the AWS experience to provide AWS customers with an array of tools for quickly finding a domain name and building their online presence.

“As a technology provider with more than 17 million customers, it was very important for GoDaddy to select a cloud provider with deep experience in delivering a highly reliable global infrastructure, as well as an unmatched track record of technology innovation, to support our rapidly expanding business,” said Charles Beadnall, Chief Technology Officer at GoDaddy.

“AWS provides a superior global footprint and set of cloud capabilities which is why we selected them to meet our needs today and into the future. By operating on AWS, we’ll be able to innovate at the speed and scale we need to deliver powerful new tools that will help our customers run their own ventures and be successful online.”

“As a large, high-growth business, GoDaddy will be able to leverage AWS to innovate for its customers around the world,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS.

“Our industry-leading services will enable GoDaddy to leverage emerging technologies like machine learning, quickly test ideas, and deliver new tools and solutions to their customers with greater frequency. We look forward to collaborating with GoDaddy as they build anew in the cloud and innovate new solutions to help people turn their ideas into reality online.”