.blog offers free sub-domains on 26 new websites (art.blog, movie.blog, music.blog, photo.blog, poetry.blog, video.blog)

Knock Knock Whois There (KKWT), the .blog registry, is teaming up with Automattic, its parent company and the company behind WordPress.com, to bring a higher awareness and usage of new TLDs through the launch of 26 new websites using .blog domains.

You might remember that .blog reserved countless domain names during its launch in 2016 and reserved them simply because they could.

For artists, Automattic will be launching art.blog, movie.blog, music.blog, photo.blog, poetry.blog, and video.blog.

• For those passionate about business, finance, and politics, you can now choose from business.blog, finance.blog, law.blog, news.blog, politics.blog, and water.blog.
• Wanting to show off your passion for your hobby? Fear not, we’ve got you covered too with car.blog, game.blog, fashion.blog, food.blog, and travel.blog.
• For the lifestyle and fitness-minded, take your pick from family.blog, fitness.blog, health.blog, home.blog, and school.blog.
• Coders and scientists can unite with code.blog, science.blog, and tech.blog, as well.

Through each of these websites, users can now get free sub-domains that speak to what they do, who they are, or who they aspire to become. So Aunt Mindy, the lawyer, can get mindy.law.blog; Julio, the personal trainer, can get julio.fitness.blog; Katarina, the aspiring photographer, can get kat.photo.blog.

“The ability to get online easier is critical to making the web a better place and plays a significant role helping Automattic strive towards their mission of democratizing publishing to the web. For KKWT and other registries offering new top-level domains (TLDs) like .blog, having Automattic offer free sub-domains creates an unprecedented awareness opportunity that will help change the way people view and use new TLDs.”

The initiative is run by the Global Head of Automatic, Computational Design and Inclusion, John Maeda.

Many of these sites, which represent some of the most popular verticals in the blogging space, were designed by high school students, Automattic’s designers, and members of Alliance Graphique Internationale (AGI) to help tackle the diversity problem within the technology and design fields.

Several sites also incorporate illustrations by artist Tony Ruth and definitions by lexicographer Erin McKean.