BrandBucket marketplace statistics: 1017 domains sold for a total of $3+ million

BrandBucket shared some statistics on how its marketplace performed in 2016.

Overall Domain Name Sales

• 1017 domain names sold
• $3070 average sale price
• $2295 median sale price

Average price went up year-over-year, and even with more high-value sales than ever, the median sale price of $2295 (half of the sales were above this price, half were below) is higher than previous years.

Sales Price Breakdown

• 75 sales under $1500
• 318 sales between $1500 and $2000
• 404 sales between $2000 and 3000
• 109 sales between $3000 and $4000
• 51 sales between $4000 and $5000
• 43 sales between $5000 and $10000
• 17 sales over $10000

Of the 1017 domains sold, the bulk are in the $1500-$4000 range, which has proven to be a sweet spot for startups and entrepreneurs.

Buyer Behavior

• 14.5% of sales were to repeat buyers
• 2.27% average discount on listed price

The number of sales that closed with a discount was higher than previous years, mainly due to more transactions in the higher price range, and older inventory that had not had a price adjustment in many years.

Seller Metrics

• 238 unique sellers with a domain sale
• 134 sellers with 1 domain sale
• 37 sellers with 2 domain sales
• 15 sellers with 3 domain sales
• 51 sellers with 4+ domain sales
• $2,063,088 paid out to sellers in 2016