Donuts extends agreement for back-end registry services with Rightside

Rightside Group, Ltd. (NASDAQ:NAME), and Donuts Inc. announced today the extension of their agreement, which provides back-end registry services to Donuts’ broad array of nearly 200 new generic Top Level Domains (new gTLDs).

“We have a long history of working closely with Donuts, across multiple initiatives, to help drive the domain name industry forward by bringing exciting new branding options to consumers and businesses,” said Taryn Naidu, chief executive officer, Rightside. “This agreement, an extension of our five-year relationship with Donuts, ensures the continued availability of the technology platform relied on by hundreds of Donuts’ registrar partners and millions of their end-user customers.”

“Rightside’s registry platform has the right combination of innovative features, ease-of-operation, scalability, and highly responsive customer support,” said Donuts’ CEO Bruce Jaffe. “Rightside has been a critically important partner during our gTLD portfolio’s first three years in the market, and we look forward to building on our shared success.”

Leveraging Rightside’s back end registry platform, Donuts & Rightside have launched domain names that range from the brandable extensions .LIVE and .WORLD to more descriptive extensions, including .EMAIL, .PHOTOGRAPHY, .LAWYER and .CONSULTING.  In total, over 200 TLDs have been launched, and approximately 2.5MM domains are currently managed by the platform.

A registry back-end system performs the critical functions necessary for a domain name registry to fulfill its technical obligations in running a top-level domain (or TLD, the section of the web address to the right of the dot).  This includes provisioning and maintenance of domains in the registry database and the domain name system (DNS), supplying Whois services, providing shared access to registration functions for domain name registrars, and numerous features to support the business and operational requirements of registry operators.