Minds + Machines Group Limited (LSE:MMX), the owner of the “.law” top-level domain, announced that since launching a year ago, .law has registered more than 6,000 first-choice and premium .law domain names. The registry also claims there are hundreds of unique .law sites already live and many more in the planning stages.
.Law is a restricted extension that has eligibility standards and requires a verification. .Law entered into general availability on October 19, 2015. Only lawyers who are licensed to practice law or accredited legal institutions may register a .law domain name. Registrations include AmLaw 100 law firms, national litigation firms, legal associations, legal media outlets and legal tech
businesses, as well as regional law firms and individual lawyers.
.Law is also expanding strategic partnerships with leading bar organizations. The State Bar of Texas, one of the largest in the country with nearly 100,000 active members, is the latest bar organization to provide access to the new domain names as part of their membership benefits. The State Bar of Texas, an administrative agency of the Supreme Court of Texas, joins other legal organizations such as the Florida Bar, the organization of all lawyers licensed by the Supreme Court of Florida to practice law in the state.
“As the second largest bar group in the country in terms of active lawyers, the State Bar of Texas serves a wide range of lawyers with diverse practice needs. A .law domain is the type of innovative legal benefit that we are happy to offer our membership as part of our commitment to help them in their professional life,” said Cory Squires, Director of Research and Analysis, State Bar of Texas.
In addition to Texas and Florida, two of the largest State Bars in the country, .law has developed partnerships with a range of professional legal organizations including DRI-The Voice of the Defense Bar; the American Association for Justice; and many other firms, organizations, and individuals.
Minds + Machines gave some examples of .law adoption:
“When .law was introduced, the goal was to establish a distinct and trusted domain, like .edu or .gov, for lawyers to grow their brands online. It looks like we are well on the way,” said Lou Andreozzi, CEO of Dot Law, Inc. “We’re already seeing large numbers of active .law websites ranging from large international law firm Eversheds.law to regional firms such as Feldman.law. It is particularly exciting to see the creative use of .law domains as the legal community becomes ever more adept at using the Internet to drive branding and business.”
From topical blogs to online legal products to category-defining practice areas, examples of .law domain sites include:
Brick Court Chambers
One of the leading sets of barristers’ chambers in the UK, Brick Court Chambers practises in Commercial,
EU/Competition and Public Law. They established Brexit.law as a blog to keep clients up-to-date on issues arising
from Brexit, the referendum vote in favor of the UK’s withdrawal from the European Union.
Kreindler & Kreindler LLP
One of the largest and most successful aviation accident law firms in the world, Kreindler launched Aviation.law to
stand out as a trusted and reliable resource in a crowded and often challenging online environment.
Bird & Bird
Top-tier international law firm Bird & Bird, with more than 1,200 lawyers in 28 offices, is known for its depth of
knowledge and creative approach to delivering services. The firm’s International Media Group launched
MediaWrites.law, a sharp mix of media industry news with a legal edge for their clients around the world.
Innovative legal publisher Fastcase, with 800,000 subscribers around the world, is a leading next-generation legal
research service. The company is about to launch TopForm Web, the online version of their popular TopForm
bankruptcy filing software at TopForm.law, to provide even more convenience and speed for clients.