Just sold the domain name Hong-Kong.com


Just sold the domain name Hong-Kong.com. Money is in the bank.

It was time to cut my losses so I sold it. Well actually I made some money selling it but not what I was expecting when I bought it in an auction 9 or 10 years ago. At the time it was the most expensive domain I had bought. I had paid just above $6,000 for it in an expired domain auction.

I had high hopes for it but nothing really happened. The domain got low traffic and almost no inquiries. I probably got 4 or 5 inquiries over all these years. I have junk domains that get more than that! I think that hongkongchina.org, that I also own, has gotten about the same number of inquiries.

The truth is that hyphenated domains don’t sell well. I did a search at Namebio only to find 12,932 domain sales with a hyphen. Namebio has a total of 424,164 sales in its database so that is about 3%. And only about 90 hyphenated domains were sold for $15,000 or more. So sales are low but also prices for these sales are very low.

I did a search at Namebio for exact match “hongkong” and “hong-kong” domains and I found these 7 domains:

hong-kong.se    1,360 USD    2007-10-02    Sedo
hongkong.cc    14,800 USD    2016-01-03    Guta
hongkong.de    13,978 USD    2007-09-20    Sedo
hongkong.it    3,100 USD    2008-08-12    Sedo
hongkong.it    2,900 USD    2008-09-09    Sedo
hongkong.me    1,200 USD    2012-03-07    Sedo
hongkong.net.au    101 USD    2011-09-15    NetFleet

A few months back I had contacted George Hong, CEO and president of Guta, trying to ride the China tide and asked him about Hong-Kong.com. His exact words were: Typically Chinese buyers don’t like domains that contain ‘-‘.

After that I was determined to sell even for a small profit as I was disappointed with the domain.

So when a $3,000 offer came 2 weeks ago I negotiated a bit and accepted a $15,000 offer and sold the domain. I thought that a $9,000 profit is not bad for a failed “project”.

I think the buyer is another domainer. I wish him good luck with the domain. Not sure if he reads my blog. 🙂

What do you think about hyphenated domains? Was I right to sell at this price?


About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He loves domains and building websites. He is online since 1995, learned about html in 1996 and got into domains in 2002. He started the OnlineDomain.com blog in 2012.


  1. Congratulations on the sale, not a small profit despite your higher expectations.

    George is right about the nuances of the Chinese market. The new owner has at least 87 domains with a dash, and also Hong–Kong.com 😀

    I’ve sold dashed domains that were two word composites but not for five figures. Some dashed domains that were developed and acquired traffic can fetch high figures on residual traffic as well.

  2. Sometimes you win by losing something….

  3. You made a great sale and congrats for that Konstantinos 🙂

    “The truth is that hyphenated domains don’t sell well.”
    Rightly said. I too find it very difficult selling them and the worst part is almost no inquiries on hyphenated domains.

    On the other hand, I think you overpaid considering the time (way back) you bought but eventually you ended up selling for a decent profit. If he is a domainer like you say so, it will be nearly impossible for him to turn into profitable investment. You did great job by selling for 15K.

  4. George is useless, unless you give him a 2/3Lor 2/LN .com he doesn’t want to bother.

    With all the Chinese hype, and the price of HK EVERYTHING, if he is as well connected as he says he is, he could have found a buyer.

    Congrats, you bought it, you held it, you monitored the inquiries, you made the right deal at the right time.

    • I don’t blame George for being selective. Higher prices bring higher broker commissions and LL/NN/LLL/NNN .com domains deliver that.

      Then again, the Germans love 2/3 dashed word .de domains 😀

  5. Kostas,
    Congrats, great sale!
    Don’t like hyphenated names, very hard to sell, that’s why we don’t own any.
    IMHO you overpaid for it, good in the end you managed to get a good return, great job 🙂

  6. i think you did quite well. there are a number of domains that are sold at a loss, you made more than double what you paid.

  7. Congrats!…The two happiest days in a dash owner’s life are the day he buys a dash, and the day he sells a dash….

  8. Congrats, it’s a nice domain. I didn’t know you owned it.

  9. Congrats on a Fantastic Sale and — A Super Negotiation — When the Pressure Was ON — You Rolled the the Dice — Kept the Buyer — and made a Great Profit…

  10. Congrats, Konstantinos. I’m most interested to hear how you turned a $3k offer into $15k!

  11. Congrats Konstantinos. Another example that sometimes it takes time, but a nice return. I’ve never sold a hyphenated name.

  12. Congratulations Konstantinos.
    You have done fantastic job! $15k is not bad.

    How did you find this buyer? Inbound? or Outbound?

  13. Congrats ????

  14. Great sale! I hate hyphen domain…

  15. Congrats Konstantinos !!!!! very nice profit.

  16. There is zero wrong with this “-” did you forgot this co. “T-Mobile” just one of many.

    Hong-Kong.store is reserve
    HongHong.store is reserve
    HongKnong.shop is reserve
    Hong-Kong.shop = ?

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