.Cloud announced today the launch of a new TV campaign set to hit the CNN airwaves on September 26th. The spot will run in the U.S. and Asia and highlights “how businesses can use a modern domain name to create a strong online identity”.
Registry has partnered with the biggest domain name registrar – Go Daddy – to make it easier for prospective domain holders to buy .cloud domains. Viewers are invited to visit GoDaddy.cloud to learn more about the .cloud extension and register their domains.
Francesco Cetraro, Head of Registry Operations at .Cloud, explains: “New top-level domains empower business owners with a new wave of choice and opportunity. They can communicate their brand’s story in a novel way, offering a welcomed alternative to traditional options.” He added, “Awareness of these domains remains low, but it’s the marketing world’s best kept branding secret. Many CNN viewers are business leaders and industry-leading professionals. We feel this message will resonate with them well.”
“The .cloud domain extension tells users exactly what the website is going to have on it,” Said GoDaddy Senior Director of Marketing, Domains Theresa Geraghty. “The term cloud is so ubiquitous now, it’s great to see .Cloud start advertising in more mainstreams areas like television.”
Since its official launch in February 2016, over 70,000 .cloud domains have been registered by businesses of all sizes in more than 140 countries. .Cloud domains are available through a network of more than 70 Registrars and resellers worldwide.
This is the 15 second CNN TV ad: