NameJet and SnapNames are now combining backorders for pending delete domain names on both platforms into a common drop-catching and auction engine.
NameJet and SnapNames together represent a large segment of domain registrars including Network Solutions, Enom, Register.com, and Name.com.
NameJet, LLC, a joint venture between eNom, Inc., a subsidiary of Rightside and Network Solutions, LLC, a subsidiary Web.com. SnapNames is a Web.com company.
With their combined resources, NameJet and SnapNames expect a substantial improvement in drop-catch efficacy across both platforms. This will result in customers being able to acquire more of the domains by placing a single backorder on either platform.
If more than one backorder is placed from either platform on a domain that is caught in the drop, it will move to a private auction where both NameJet and SnapNames bidders may participate. Minimum bid increments and proxy bid rules for pending delete names on NameJet have been modified to match those of SnapNames in order to provide a consistent customer experience. This integration will not affect NameJet’s exclusive registrar expiry or private listed inventory.
“We are very excited to integrate with SnapNames for the drop,” said Jonathan Tenenbaum, General Manager of NameJet. “This is a natural fit and we think it will be great for our customers. By utilizing and supplementing SnapName’s industry-leading resources, we will greatly improve our drop catching efficacy and give our customers the best opportunity to catch dropping domains on NameJet.”
“We are always looking for ways to leverage our power in the drop to better serve the industry and create a positive experience for our customers,” said Michael White, VP of Operations for SnapNames. “Building the bridge between SnapNames and NameJet will improve success rates for customers across both platforms.”