OnlineDomain.com Domain Name News & Opinions
BrandBucket.com did $2.4 Million in domain name sales in 2015, showing growth for the eighth consecutive year since opening its marketplace in 2007.
BrandBucket, founded in 2007, is an online resource for finding unique brandable business names with a .com domain name. The sales numbers was the result of growth of BrandBucket’s inventory in 2015, which exceeded 25,000 brandable business domains for sale.
BrandBucket allows owners of brandable .com domains to submit their names for consideration to be sold within its marketplace. Accepted names are then connected with a professional branding and logo by creative designers and sold as a ready-to-use brand. Some well-established brand names sold at BrandBucket include Envato, Zomato, Mattermark, and Setster.
“In 2015 we demonstrated that we could stay on course for sales even as we dramatically expanded our inventory and community of sellers. As a result of our internal growth, web traffic growth, and continued referrals from satisfied customers, we more than doubled sales within two years” commented Michael Krell, Managing Director of BrandBucket.
BrandBucket attributes its success to its process of hand-selecting each domain name. Each name is vetted for quality based on a set of linguistic criteria and priced accordingly. Over 400,000 names have been submitted with only 40,000 names approved. BrandBucket acts as an escrow agent between the name seller and the buyer.
So if we do some quick back of the napkin math, they sold 2.5M worth of domains and if we guess the average sales price was $3k that means they sold 830 domains out of 40,000 approved names which is a sell through rate of 2%. My annual sell through rate is in the 2-3% range using DNS landing pages and listing at the open market platforms.
So what is the benefit of using this platform? Brandbucket requires exclusivity of your domains (including redirecting your URL to your brandbucket domain page so if a direct nav visitor buys your domain you get charged the commission even though they didn’t drive the sale), charges an upfront fee plus what may be the highest industry fee of 30% sales commission, and you have to pay a logo maker (which per their FAQ page is anywhere from $100 to $500).
No thanks, I’d rather list my domain at GoDaddy, Sedo, Afternic and then put a DNS lander up on it and have myself be the broker. Their terms are the worst out of any platform and their sell through rate is no better than most people can accomplish on their own.
Right on, well said. They are useless or at best limited use company