“The importance of your domain in local branding”

Dot London published an article about local branding. The article written by Alexandra Gavril and called “The importance of your domain in local branding” does not only apply to .London but to other regions and TLDs.

If you want to build a brand, and not just any website, then you need to find a strong, memorable and emotionally engaging domain name that stands out, one that you can turn into a searchable phrase over time. This is the most powerful force in your marketing arsenal so don’t rush into getting whichever name you find available.

In this post we’ll be talking about how domains are both a tool for branding and a consideration for the brand strategy, and how you can choose yours to ensure the biggest impact among local customers.

The following pointers by Alexandra Gavril will help guide the branding aspect of selecting your domain name:

1. Stand out

2. Create an emotional response

3. Build credibility

4. Target local customers

To read the complete article click here.

The .London registry just sold in an auction 50 domains for a total more than $100,000.