A few days back it was announced that Hunger Games is using the domain name TheHungerGames.Movie to promote the latest installment of the franchise.
This time the movie Self/less, starring Ryan Reynolds and Ben Kingsley, is using (once again) a Donuts New gTLD domain name: Outlive.Life.
The domain name was registered on the 4th of November 2014. That is more than 7 months ago.
Self/less is coming out this July in theaters in the United States.
The New gTLD domain name is being promoted in the official trailer and in the youtube.com channel of Focus Features that is the production company of the movie.
On a tweet sent by Paul Stahura, CEO and Co-Founder of Donuts Inc., it was mentioned that the movie’s promotional campaign had a cost of $1M just on its first day.
You can watch the official Self/less trailer here: