Flippa Acquires Domain Holdings – Expects This Year’s Sales To Exceed $70m

flippaFlippa today announced that it has acquired the domain name brokerage company, Domain Holdings
Group, based in Florida, USA.

The combined Flippa and Domain Holdings Group entities are projected to hit $70m in sales over the next 12 months, rivaling the likes of Sedo and GoDaddy in aftermarket sales.

The acquisition of Domain Holdings Group adds a team of 15 domain name sales experts to the Flippa team. Last year, Domain Holdings transacted over $30m in premium domain sales to  domain buyers around the world, with over 30% of sales originating from China.

The Domain Holdings brand (and business) will remain separate to Flippa and will continue to operate as usual. In the coming weeks, they will leverage key integration points between the Flippa marketplace and the outbound sales team.

“When you take a dominant marketplace like Flippa.com and add the most respected outbound sales teams in the domain name space, you have a platform for selling digital assets that will be unrivaled in the market.” said Flippa cofounder Mark Harbottle (also cofounder of 99designs.com).

Cofounded by John Ferber (who cofounded and sold Advertising.com to AOL in 2004 for $496 million), Domain Holdings Group has built a trusted reputation in domain name
aftermarket sales, transacting over $30m last year alone.

Currently representing top-tier inventory like Whiskey.com, Message.com, 01.com and hundreds more, consolidated sales are projected to hit $70m over the next 12 months.

Commenting on the acquisition today John said, “We’re thrilled for the Domain Holdings team to join Flippa. We’ve been watching the Flippa marketplace go from strength to strength. The combination of these two companies will create a powerful sales platform for domain names and web sites that will be hard to beat.”


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. Great convergence of two healthy companies. The domain industry universe is expanding!

  2. With Sedo’s fee at € 59 or € 69 (I don’t remember now) you have to pay to start an auction, Flippa can intercept all the European domains worth their lower auction fee, if they will just permit domain searching based on languages other than English. That would be a very simple move which can double their revenues overnight.

    Anyway it seems a good moves, if Domain Holdings will use Flippa to put up for auction high value domains. They can become the Sotheby’s of domains (who will be Christie’s…?).

  3. Yikes! Last December I had predicted that Flippa would become a bundle of brokerage channels and move away from its origins as an auction platform primarily geared toward individual sellers. The second prong is arguable, but the first seems to be established fact at this point. Nevertheless, I certainly didn’t expect them to buy DomainHoldings!

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