.Sucks Registry Makes $200k+ Selling Domains To Taylor Swift, Apple, Google, Microsoft

We are just 7 days into the sunrise period for .sucks and there have been quite a few .sucks domain name registrations proving that the .sucks New gTLD is a lucrative venture.

Only trademark holders registered in the Trademark Clearinghouse can register domain names during the Sunrise period.

Sunrise started on March 30, 2015 and will last 60 days. Sunrise registration for a .sucks domain name costs anywhere between $2,200 and $2,500+.

Vox Populi Registry Ltd., the .sucks registry, is showing some of the sunrise domain registrations on their official website.

Taylor Swift bought TaylorSwift.sucks, while many well known companies such as Apple, Yahoo, Bet 365, Google, Wells Fargo, WordPress and Microsoft bought several domains “protecting” their services.

Here are 70 of the .sucks domain name registrations so far:
abm.sucks (registered via MarkMonitor Inc)
adp.sucks (registered via MarkMonitor Inc )
adwords.sucks (registered via MarkMonitor Inc)
bac.sucks (registered via CSC Corporate Domains Inc)
bankofopportunity.sucks (registered via CSC Corporate Domains Inc)
bellmobility.sucks (registered via MarkMonitor Inc)
bet365.sucks (registered via MarkMonitor Inc )
blogger.sucks (registered via MarkMonitor Inc)
bofaml.sucks (registered via CSC Corporate Domains Inc)
calvin.sucks (registered via MarkMonitor Inc)
cam4.sucks (registered via 101Domain Inc )
cargill.sucks (registered via MarkMonitor Inc )
cashmanagementaccount.sucks (registered via CSC Corporate Domains Inc)
cortana.sucks (registered via MarkMonitor Inc)
coverall.sucks (registered via MarkMonitor Inc)
dollarbank.sucks (registered via Marcaria.com )
ecosmart.sucks (registered via CSC Corporate Domains Inc)
empirecarpet.sucks (registered via 101Domain Inc)
excel.sucks (registered via MarkMonitor Inc)
finalcutpro.sucks (registered via CSC Corporate Domains Inc )
gmail.sucks (registered via MarkMonitor Inc)
hollandamericaline.sucks (registered via MarkMonitor Inc )
homedepot.sucks (registered via CSC Corporate Domains Inc )
iad.sucks (registered via CSC Corporate Domains Inc)
ibooks.sucks (registered via CSC Corporate Domains Inc)
instagram.sucks (registered via MarkMonitor Inc)
intuit.sucks (registered via MarkMonitor Inc )
ipadair.sucks (registered via CSC Corporate Domains Inc)
ipodtouch.sucks (registered via CSC Corporate Domains Inc )
itunesradio.sucks (registered via CSC Corporate Domains Inc)
justins.sucks (registered via Lexsynergy)
kohler.sucks (registered via MarkMonitor Inc )
lillypulitzer.sucks (registered via SAFENAMES LTD )
lincolnelectric.sucks (registered via MarkMonitor Inc)
lincolnelectric.sucks (registered via MarkMonitor Inc)
macbookair.sucks (registered via CSC Corporate Domains Inc)
macintosh.sucks (registered via CSC Corporate Domains Inc)
macpro.sucks (registered via CSC Corporate Domains Inc)
merrill.sucks (registered via CSC Corporate Domains Inc)
merrilledge.sucks (registered via CSC Corporate Domains Inc)
nyc.sucks (registered via 101Domain Inc)
onedrive.sucks (registered via MarkMonitor Inc)
osx.sucks (registered via CSC Corporate Domains Inc)
outlook.sucks (registered via MarkMonitor Inc)
panerabread.sucks (registered via MarkMonitor Inc)
powerpoint.sucks (registered via MarkMonitor Inc)
promontory.sucks (registered via Marcaria.com )
proseries.sucks (registered via MarkMonitor Inc)
samsclub.sucks (registered via MarkMonitor Inc )
sanlam.sucks (registered via Lexsynergy)
sasol.sucks (registered via Lexsynergy)
schwabbank.sucks (registered via MarkMonitor Inc)
sidley-austin.sucks (registered via MarkMonitor Inc )
slalom.sucks (registered via 101Domain Inc )
smartmatic.sucks (registered via Marcaria.com )
standardbank.sucks (registered via Lexsynergy )
sunbrella.sucks (registered via 101Domain Inc )
taylorswift.sucks (registered via MarkMonitor Inc)
telusmobility.sucks (registered via MarkMonitor Inc )
telusmobility.sucks (registered via MarkMonitor Inc)
thepowerofglobalconnections.sucks (registered via CSC Corporate Domains Inc)
totalmerrill.sucks (registered via CSC Corporate Domains Inc)
traderinstinct.sucks (registered via CSC Corporate Domains Inc )
ustrust.sucks (registered via CSC Corporate Domains Inc)
veranda.sucks (registered via CSC Corporate Domains Inc )
vyvx.sucks (registered via MarkMonitor Inc )
wellsfargo.sucks (registered via MarkMonitor Inc )
wordpress.sucks (registered via MarkMonitor Inc )
wwenetwork.sucks (registered via MarkMonitor Inc)
yahoo.sucks (registered via MarkMonitor Inc)

These 70 registrations should net the .sucks registry about $140,000. (at $2,000 per domain wholesale) I think that this business model will be successful after all. The list above is not complete as many other domain names have been reported as sold. For example it has been reported that Kevin Spacey bought KevinSpacey.sucks. A conservative estimate so far is that the registry has made more than $200k with 53 days remaining in sunrise.

Do you see a trend in these registrations? Almost all were made at the so called “brand protection” registrars. More on this later…