Sunrise For .PORN & .ADULT Domains Started (Launch Set For June 4)

ICM Registry, the registry operator for the .XXX top-level domain (TLD) announced that .PORN and .ADULT are available for the next thirty days to trademark holders who are registered in the Trademark Clearinghouse (TMCH).

Domain Names are available on a first come, first serve basis to those with validated marks in the TMCH. During this period the cost of registrations will be standard registration fees, and there will be no additional sunrise application fees; moreover, ICM Registry and the TMCH worked together to reduce the TMCH’s normal registration fees. Trademark holders looking to secure their marks in .PORN and .ADULT can contact their registrar to find out how to participate.

“Porn is one of the most searched for terms on the internet. The launch of .PORN and .ADULT brings exciting opportunities for webmasters and brand creators,” said Stuart Lawley, chairman and CEO of ICM Registry. “Securing brand identity in .PORN and .ADULT is essential as these domains will achieve significant visibility. Participating in the TMCH Sunrise period is the first opportunity to achieve that brand consistency in these new TLDs.”

After the TMCH Sunrise period has closed, the next phase of the .PORN and .ADULT launch will be a Sunrise B period for .XXX Sunrise B applicants; this will be open from April 6 – 30. This period gives trademark owners who participated in the .XXX Sunrise B Program a priority option to register those matching marks in .PORN and .ADULT, before they become generally available.

Following these trademark-focused launch periods will be the Domain Matching Program from May 6 – 31. The Domain Matching Program allows .XXX registrants to register available, directly matching second level names in .PORN or .ADULT.  To participate in the .PORN and .ADULT Domain Matching Program, a .XXX name must be registered by April 30.

General Availability for .PORN and .ADULT will begin on June 4.

Brands and trademark owners can check the status of their marks in .XXX, .PORN, and .ADULT, as well as all new gTLDs, by visiting ICM Registry’s Domain Check Tool.

For more information on ICM Registry’s .PORN and .ADULT TLDs, check out the launch information and free webinars available at:  http://www.icmregistry.com/webinar/.

About ICM Registry
ICM Registry, headquartered in Florida, is the registry operator for the .XXX TLD (Top-Level Domain). ICM Registry is launching the .PORN and .ADULT TLDs in March and will be launching the .SEX TLD in the fall of 2015.