Here are the 1st day domain name registration results from this week’s 6 New gTLD launches:
On the 24th of November .gent launched and it got 1,277 domain name registrations on its first day.
Gent (or rather Ghent) is a city and a municipality located in the Flemish region of Belgium. It is the capital and largest city of the East Flanders province with a population of 248,242. A small city with alternative spellings was bound to do pretty bad.
Uniregistry entered general availability with 5 New gTLDs on the 25th of November 2014:
(.click had no reserved domains except for the 100 domains registered by the registry)
.Click is leading but it didn’t do good. It had no reserved domains, no premium pricing and pretty cheap registration cost below $7. But it was the worst string from the 5 and that is why Frank chose this one to have no reserved domains. Not that it could have a lot in the first place. At these numbers .click is not even close to recovering annual cost of the TLD.
The “New gTLD 1st Day Registrations” include sunrise domain names as well as any domains registered by the registry or any founder’s program. Any registry is allowed to register up to 100 domains for it’s own use and give out another 100 as part of the New gTLD founder’s program.
(I am always comparing the same first hours from their 1st day for all New gTLDs. The hours between General Availability and the first zone files update.)