.NYC Landrush: $1.2M+ Revenue, 10,506 Domains Sold, 145 For $1,000-$9,999, 10 For $10,000+

nycThe .NYC Advisory Board published a report on the .NYC Landrush that involved 10,506 domain names.

My estimate is that the .nyc landrush revenue was at about $1.2 to $1.3 million. This includes the landrush fee and the domain name auctions.

Landrush Summary – The Landrush (providing early access to .nyc names for a slightly higher rate) ended on October 3:

  • A total of 10,506 domain names were requested.
  • 9,412 had only one applicant and became eligible for activation at the auction’s conclusion.
  • 1,094 had two or more applicants and required an auction to determine the developer.
  • 933 names were auctioned in 3 phases: those with A-K, L-R, and S-Z names. (160 original applicants did not sign up for the auction. These and 9 or 10 other names (with assorted mishaps) were provided with a “second chance” in a Phase 4 auction. A report on the Phase 4 auction was not available at meeting time.)
  • In the Landrush auction’s first 3 phases 425 names had only one bidder and were awarded for $10 – the minimum bid, 93 were auctioned for between $11-$99, 268 for $100-$999, 145 for $1,000 to $9,999, and 10 went for more than $10,000: Marijuana.nyc, Townhouse.nyc, Karvmaga.nyc, CosmeticDentistry.nyc, Dentalimplants.nyc, PhysicalTherepy.nyc, Orthodontist.nyc, Selling.nyc, CarService.nyc, and bitcoin.nyc.

About Konstantinos Zournas

Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the OnlineDomain.com blog in 2012.


  1. I am sure it was over 1mil.
    Since a lot of names were well over 1k. Usually from what i saw, if it went over 1k it went to multiple ks or at least 1.5k range.A lot of names went between 2-3k . I picked up 3 in that range. All of them were good deals in my opinion. I found most aggressive round was second round (but it also had a lot of great names), and third round was much less chill. i think my total spend for last round was 1.5k . Best deals i got were probably first round where i was in by about 5k.

  2. i just saw first paid advertising on New York 1. Which is biggest local tv channel in new york, with .nyc domain. I have already seen that ad before. ZeroVision.nyc
    Prior to that i have seen them cover news story on archives in new york. And promoting archives.nyc , which a city archiving element.

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