What Real Estate/Property Related New gTLD Is The Best?

newgtldFrank Schilling left a comment on a .realtor post at thedomains.com talking about what he thinks is the best New gTLD string related to real estate and property. Of course he thought the his company’s extension .property is the best one so I would like to think what do other people think too. Frank Schilling thinks that .realestate is better than .realtor but it will be ruined by the NAR.

I know that some terms are more popular in some countries than others. For example no one knows what a realty is in Greece but everybody knows property and real estate.

Here is Frank Schilling’s comment:

“.realtor is just the wrong string.

I was a realtor in my 20’s. I was loathe to use the term back then and I’d rather be caught dead than wrap myself in the flag of what is really a ‘brand’ owned by the NAR today. Who needs a micro-managing brand owner telling you how I “can” or “can’t” use a name to express yourself online. Namespaces need to be free and open to work and REALTOR will never be either.

.REALESTATE is a better string, but run by the NAR (who own REALTOR), it will likely come with the same baggage as their .REATOR extension, (unless their partner on the string can talk some sense into them).

That leaves .PROPERTY which will come out at $29.95 at Uniregistry on November 25th (10 days from now) PROPERTY will feature lots of registry premiums but we have left regional geo’s and everything else pretty much available.

The rest of the spectrum.. PROPERTIES, LAND, HOMES, REALTY is a bit like the land of broken toys, interesting to some folks, but not individually strong enough to create a center interesting to all in the space.

The name game is the same as it ever was. Good names trump the hoopties. The cream rises. But in this world it’s the name spaces with low prices and hands-off governance that rise up to the envy of others.”

These are a few of the real estate related strings that I could find. Some like .estate may not be direct competitors with others but I thought that that they belonged in the poll. Let me know if I missed any extension. I left out non-english strings. .Home has been killed of by ICANN but I included it anyway.

I am looking to see what New gTLD do you think is the best in terms of overall potential including recognition and adoption. Not strictly by number of registrations it may have as .realtor is already offering 500,000 free domain names to its members.

Here is the list of the strings with their respective registry operators:
.RealEstate (The National Association of Realtors)
.Property (Uniregistry)
.Properties (Donuts)
.Estate (Donuts)
.Land (Donuts)
.Realtor (The National Association of Realtors)
.Realty (Fegistry, LLC)
.Home (killed by ICANN)
.Homes (Dominion Enterprises)
.House (Donuts)

[cardoza_wp_poll id=8]

About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. .condos, .apartments and .MLS you left out

  2. Same problem for all these fTLD’s as lawyer, attorney, law, esq,..etc..etc…


  3. I voted for .RealEstate

  4. I didnt vote, i think its too much. Where there too many choices, people tend to go back to familiar. Realtor is only one that might work out in a long run, because it backed by the industry ruling body. The rest of real estate market will use .com and geos if available. And even geos will only get big in long run.
    This is paradox of choice, from limited availability it became a flood of dot what ever. This is 8 tlds too many.

  5. Perhaps it is worth noting that I do not see in your list (perhaps they do not exist) any real estate TLD strings in Spanish. There are some new TLDs in Spanish such as .gratis, .juegos & .moda Most real estate agencies I have come across in Spanish-speaking markets either use Facebook only with no website, .COM or their local CCTLD.

  6. Any scammer can register .property to defraud the public, just like many scammers register .com real estate domains and successfully defraud the public in sites like Trulia and Craigslist, that cannot be said of .realtor domains, if you have one you are indeed a realtor.
    The reason Frank Schilling and others do not like it, it’s because they can’t do anything with .realtor, it is not an extension they can invest in.

  7. I will pass. too many. Frank forgets his extension comes with the extra baggage of “fear of loss” due to what is perceived as his unfair competition. Investors fear that his holds could kill the extension by denying it the mobility in the market due to too many reserves.

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