This is how you do marketing in a big city for a geo New gTLD like .London. You target the most popular transportation service. And in this case it is the London Underground. That and of course a .London TV ad is also very helpful.
The .London landrush ends on a the 31st of July. Visit makeit.london for more.
Every day around 24 million journeys are made across the London transport network.
London’s metropolitan area is the largest in the EU with a total population of 13,614,409, while the Greater London Authority puts the population of London metropolitan region at 21 million.
My sister that now lives and work in London send me a couple of photos from the London Underground Central Line: