OnlineDomain.com Domain Name News & Opinions
NYLON Media Inc. today debuted its new domain name, NYLON.com, changing its site domain from Nylonmag.com.
“NYLON is a brand synonymous with ‘It Girl’ culture. Owning NYLON.com is the first step in a series of digital innovations we plan to introduce to evolve our growing online, social and mobile presence,” said NYLON Media EVP of Digital, Daniel Saynt.
The purchase price of the NYLON.com domain name was $225,000. The purchase represents the significant investment NYLON Media Inc.’s new management team — backed by Los Angeles-based investor Marc Luzzatto and his Diversis Capital partners — has committed to the NYLON brand.
Here is the complete press release:
NYLON Media Inc. today debuted its new domain name, NYLON.com, changing its site domain from Nylonmag.com and further cementing its commitment to digital growth.
“NYLON is a brand synonymous with ‘It Girl’ culture. Owning NYLON.com is the first step in a series of digital innovations we plan to introduce to evolve our growing online, social and mobile presence,” said NYLON Media EVP of Digital, Daniel Saynt.
“NYLON is what’s new, what’s next, what’s fresh in music, fashion, beauty and pop culture, reaching millions of millennial women every month. We’re investing heavily in our digital offering, adding to our staff, and increasing our online exclusive content to stay in step with our fans media-centric lifestyle,” said NYLON Editor-in-Chief Michelle Lee.
According to public records, the $225,000 purchase price of the NYLON.com domain appears to set a record for the highest ever paid for a media domain name. The purchase represents the significant investment NYLON Media Inc.’s new management team — backed by Los Angeles-based investor Marc Luzzatto and his Diversis Capital partners — has committed to the NYLON brand.
About NYLON
NYLON, founded in 1999, is a leading fashion media title with print, digital, social, and events assets, with headquarters in New York. NYLON Magazine for young women, and NYLON Guys Magazine and websites are published in the United States, Mexico, Japan, Korea, Thailand, Singapore and Indonesia. NYLON is programmed for real world fashion for young millennial, focused on the twenty something audience.
With a median age of 25, according to Beta, NYLON’s readers are almost ten years younger than the median age at larger titles in NYLON’s competitive set such as Glamour, Marie Claire and other titles in the category. Additionally, NYLON’s audience is 80% single and has an average income of $68,000, which translates into readers without issues such as mortgages or children, allowing them to use their discretionary income on themselves. As the population ages and other titles in the category are aging with it, NYLON is skewing younger, with readers who are digitally focused and edgy. NYLON is backed by Diversis Capital LLC, a North American private equity firm based in Santa Monica, California.
For more information on NYLON visit www.nylon.com.
This is a very lucky sale…but I’d like to maintain my feet on the ground so Kosta please let me ask this: when we start to crowdfund the development of an add on for firefox to see instant previews of a domain in many TLDs? I mean something like the site previews offered by google along the list of results (in the past or maybe even now: who knows, they already give specif things and results in base who are you: they don’t like you, they will screw you): you put a specific word in the address bar, a drop-down menu appears and passing on the various TLDs with your mouse you will see a preview of each site or landing page or nothing if there is no content on a domain.
20 and more years have already passed: how much time will be still necessary to have a simple plugin like that, maybe even integrated in Firefox or other browsers by default? Without that plugin, type in practice will never born. Without that feature in your browser selling domains is like selling a pullman to an entrepreneur to bring prisoners on a trip. They are prisoners, they can’t get on the bus to go with him for a beautiful trip (there are few Jack Nicholson within entrepreneurs…and they are even more in prison than it was him…).
I hope you are not disappointed Kostantinos for having taken inspiration from this post, but domains are dying of asphyxiation under these few lucky sales, enveloped by nylon…We need to make a simple hole in the nylon, we need a plug in for the system: few lucky sales are only few lucky sales, all the other domains are dying in prison (like honest domainers, the ones that never tried to game the system: they are all treated like crazy people, with no right and no dignity).
Lucky sale? I don’t think so. This was a great 1-word .com domain. I wish I had more of those so I could get “lucky” more often.
The plugin is a nice idea…
Agree with Konstantinos that this was a fantastic domain name, in spite of valuate.com only appraising it at $6900, lol. A win-win for both parties imo.
I like the way nylon + com sound, much like amazon + com.
I said lucky not because nylon.com is not valued $225K but because nowadays UDRP have become a risk even for specific generic terms like that.. (a risk that must be stopped) and because is anyway a lucky sale : there are many domains with high potential value out there, just like nylon.com, that will never receive a 6 figures offer.
Anyway, what matters in may post is that I think a plugin like the one I tried to explain is something more than a nice idea: it is the main reason preventing people from simply writing a word in the address bar, usually a generic term, to see in a simple and fast manner in what extensions there are developed websites. In other words the lack of that plugin is the main reason that has been preventing the typein practice for 20 years
You can’t expect all good domains to be sold all at once, are you?
This is a numbers game. The better and more domains you have the more you will sell.
Let me think a bit about the plugin…
Unfortunately I have good doamins and even bastard players trying to use the acquired distinctiveness of recent released trademarks to prevent those generic domains of mine to be used in future, for their natural purpose!, or even to be sold already now.
PTOs around the world are no more like they were 10 years ago, they have become really bastard players releasing trademarks for generic names..
About the plugin there is nothing to think 😉 it’s a no brain (especially for those with good .info domains, ccTLDs, etc., but the here point is: typein or not typein? Without a plugin like that .com domains are the first to lose power, especially with all these new TLDs.
Even a website with previews of all the developed websites on a specific generic domain would be extremely successful…(that site is what will be google in 2020…)