Some Emails Are Caught By Spam Filters (And What To Do)

I can confirm that some emails are caught by spam filters. Sure it depends on individual settings and the the service that each buyer is using but it is happening. I don’t know how widespread this is but I do know that Gmail is putting some emails coming from in the spam folder.

I have been using the platform since November 2012 but transferred the bulk of my domains to the platform in June 2013.

All this time I have made some very good sales through the platform and a couple using the brokers but I always had this notion that a few of my quotes went unanswered because the potential buyers never got my email reply. That is especially true for buyers that I believed to be serious and had a genuine interest in my domain names. Theo run a rest a couple of months back and found that email were delivered ok but I am sure that localized gmail and outlook versions have different spam filters and together with the individual settings there is a great difference in every account.

I had a buyer today from Russia that told be that my email (that goes out through the system and has a email address) was caught by his Gmail spam filter.

If an email reply is caught in a spam filter you have no way of knowing except from calling the buyer. That is the buyer has entered a phone number. But I try not to call a buyer when I don’t get a reply because I assume that he/she is not interested and I want to respect their privacy. Especially since I can never be sure about their time zone and if the phone number is from home, work or a cell phone.

So how do I know this time? Well the buyer contact me through the lander webpage but he also send me a text message to the cell phone number I have listed on the webpage after the lander. I send him a text message a few hours after I send the email and didn’t get a reply. He seemed to be truly interested and was from a close time zone. I asked him if he got my email and he said no. I asked him to check his gmail spam folder and needless to say within minutes I had a reply.

So I am trying to reduce the percentage of this happening again. How? I went to “My Sales Profile” section and added this in the Title:
“If you don’t get a reply within 48 hours please check your spam folder for an email from You can also text us any time at:”
I have my cell phone number listed below that so there is an extra direct communication option. The “Title” goes directly below my name and company name.

So when the potential buyer goes through the initial inquiry form they will see this at the bottom of their screen:


Now I need to go through all my inquiries that went unanswered and maybe call or email from my email address some of the leads that seem to be genuine. Of course domain name sales are case sensitive so I have probably lost most of the older potential buyers. I am not sure if can do something about this. Maybe contact some of the large email providers such as and and ask for a default whitelist? Not sure if that will work.


About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He loves domains and building websites. He is online since 1995, learned about html in 1996 and got into domains in 2002. He started the blog in 2012.


  1. As it happens it looks like I’ve had exactly the same problem recently with DomainNameSales. I had enquiries on 3 different domains from 3 different people and all the replies sent vis DNS have met with no replies. I’ve even followed up a second time to each potential buyer and no reply. After seeing your post I will definitely take your excellent advice about adding something to the Sales Profil title and I will also email the potential buyers direct. Thanks for posting about this and hopefully the problem hasn’t lost me any domain sales.

    • Many buyers, despite providing more or less valid contact info initially, lose interest and simply do not respond if your price isn’t what they expect to see. It’s not an indication they never received the email.

  2. Unfortunately, with every email there is no 100% promise of delivery. I’ve seen emails from DNS brokers having had “NOT SPAM” added in the subject but I doubt this makes a difference. It all depends on a) the reputation of the email source b) the particular content that might trigger spam filters and c) the strictness of the email provider receiving the email.

    The most important part is (a), because without a good sender reputation the email will quietly fail along the way.

    • I bet the “NOT SPAM” part doesn’t work. 🙂
      I also bet that some of the potential buyers frustrated by the price mark the emails as spam in though they initiated the email exchange.
      So the reputation goes down the drain. I think that a new email system is in order for

      • Technically, you don’t need emails. In fact, you can turn off email notifications, and keep a unique ID/cookie system with all the info on a remote server. When the buyer connects again, they see their open domain inquiries. The challenge is to make the system’s alerts visible enough.

  3. Suggestion – in addition to their email ask them for their Facebook profile so that a response can be sent via FB as well.

  4. Thanks for the tip! I just added the text + phone # to my title. I think most of the time people don’t respond because of the price and some lose the interest in the middle of communication, let alone the negotiation process…

  5. Not sure if DNS already has something setup to increase the chance of email being delivered to the inbox of people. For volume emailers one can check as big email providers like MS/AOL/Yahoo … use it to classify incoming email based on the certification done by them.

    @Konstantinos, do you prefer to handle most inquiries yourself or more directly by the brokers ?

  6. I think it has a lot to do with Gmail than DomainNameSales. In the last few weeks some emails from NetSol, SnapNames, and even GoDaddy went straight to spam folder in Gmail.

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