New gTLD .CLUB Shines During Trademark Sunrise Period

Registrations of .CLUB web addressses come from broad range of verticals, including global sports teams, luxury brands, retail loyalty programs and more.

Early Sunrise registrations of the new “.CLUB” generic top-level domain name (gTLD) are already signaling demand for the new web address from a broad range of vertical industries across the globe, including high-profile sports teams, auto manufacturers, major consumer and luxury brands, private clubs and more, said executives at .CLUB Domains, LLC, the company formed to own and operate the new “.CLUB” gTLD.

.CLUB’s Trademark Sunrise Period began on January 28th and ends on March 29th. During this period trademark holders who have registered their marks with the Trademark Clearinghouse (TMCH) have the opportunity to register their “Trademark.club” names before the new domain extension is offered to the general public. In the first 30 days of its Sunrise period, .CLUB has attracted registrations from trademark holders that represent the broad spectrum of vertical markets that actively use and understand the value of the word “club” to represent their community of customers and fans. The .CLUB Sunrise Registrations, which will not be formally released until the end of the Sunrise period, includes many high profile brands that already use the word “club” in some form for their consumer focused loyalty, reward or affinity programs.

“We’re excited but not surprised to see the strong response for .CLUB domain names during Sunrise thus far, as the word has recognition around the globe and relevance to virtually every person, company and brand in the world,” said Colin Campbell, CEO of .CLUB. “Trademark holders are recognizing that a .CLUB domain name is a valuable asset they can use to market to and represent their community of customers and loyal followers.”

One of the first 100 new top level domain names to enter the Internet root zone, the .CLUB extension has consistently ranked among the Top 10 or most popular new extensions to be applied for during registrar pre-registration periods over the past several months, making it the first top level domain to come to market that has mainstream global appeal.

.CLUB Domains’ CMO Jeffrey Sass will be a speaker at the Digital Marketing & gTLD Strategy Congress in New York on March 3 and 4th,, and .CLUB Domains is a sponsor and will be in attendance at the International Trademark Association’s [INTA: Maintaining The Perfect Partnership Conference also in New York on March 4th and 5th.

.CLUB’s Trademark Sunrise Period ends March 29, 2014. Brands and other trademark holders can find a list of .CLUB featured Sunrise registrars and TMCH Agents here.

About .Club Domains, LLC

Led by Internet entrepreneur Colin Campbell, whose prior successes include Tucows Interactive and Hostopia.com, .Club Domains, LLC was formed for the purpose of becoming the .CLUB gTLD registry. Fully understanding the inherent marketing value of a .CLUB domain for any membership organization, .CLUB is also building a comprehensive social platform for club management. .CLUB is a one-stop shop for clubs of all sizes to secure a great domain, grow club membership, improve member engagement and reduce management costs. By combining an easy to use web services platform with a top level domain based on a globally recognized term, .CLUB is “the easiest way to find, join or start a club.” More information and links to register .CLUB domains are available now at http://www.nic.club.