I checked out the zone files from 4 new gTLDs that completed sunrise and went into general availability (Early Access Program (EAP)) on Wednesday and here are the results. Zone files only include domain names that have nameservers assigned. Registered domains with no nameservers don’t enter the zone files so these aren’t taken into account.
Number of sunrise domain name registrations:
.careers 282
.shoes 267
.recipes 76
.photos 75
.Photos and .recipes new gTLDs had very low sunrise registrations. .Careers and .shoes did ok. Comparatively .clothing had 561 registrations and .technology had 374 sunrise registrations. Trademark holders can still buy domains in sunrise prices for a few days more.
Here are some notes on sunrise registrations:
RICHEMONT INTERNATIONAL SA bought more than 40 .careers domain names such as:
geographic.careers
hybrismechanica.careers
deeptwo.careers
1815.careers
patrimony.careers
A lot of companies bought single .careers new gTLD domain names:
sky.careers
maserati.careers
valentino.careers
picard.careers
citroen.careers
mitsubishi.careers
sedo.careers
oracle.careers
bmw.careers
marc-o-polo.careers
rackspace.careers
symantec.careers
audi.careers
blanco.careers
deluxe.careers
linkedin.careers
nationwideinsurance.careers
carnival.careers
bobcat.careers
pokerstars.careers
emusic.careers
loreal.careers
pizzahut.careers
marvel.careers
moodys.careers
Some companies also bought single .shoes new gTLD domain names but of the most famous shoes manufacturers stayed out of sunrise:
reiss.shoes
valentinogaravani.shoes
marksandspencer.shoes
drmartens.shoes
elle.shoes
sears.shoes
marc-o-polo.shoes
cerruti.shoes
fredperry.shoes
escada.shoes
target.shoes
uggs.shoes
Other famous companies buying new gTLDs (sample domains):
McDonald’s:
mccafe.recipes
maccas.recipes
mcdo.recipes
happymeal.recipes
bigmac.recipes
General Mills Inc:
pillsbury.recipes
quericavida.recipes
tablespoon.recipes
Brown-Forman Corporation:
jackdaniels.recipes
southerncomfort.recipes
Societe des Produits Nestle S.A.:
nespresso.recipes
nestle.recipes
COINTREAU:
cointreau.recipes
Formula one licensing bv:
sky.photos
grandprix.photos
officialf1.photos
officialformula1.photos
formula1grandprix.photos
f1racing.photos
f1grandprix.photos
f-1.photos
formula1.careers
officialformula1.careers
formulaone.careers
Getty Images (US), Inc.:
gettyimages.photos
istockphoto.photos
Nokia Corporation:
lumia.photos
asha.photos
Apple Inc.:
iphoto.photos
imovie.photos
isight.photos
facetime.photos
aperture.photos
photobooth.photos
retina.photos
Microsoft Corporation:
photosynth.photos
kinect.photos
Amazon Technologies, Inc.:
kindle.photos
prime.photos
fire.photos
amazon.photos
aws.photos
World Wrestling Entertainment, Inc.:
worldwrestlingentertainment.photos
wrestlemania.photos
The Weather Channel, LLC:
weatherchannel.photos
weather.photos
theweatherchannel.photos
weatherunderground.photos
Bell Canada:
bce.photos
fibe.photos
bell.photos
Marvel Characters, Inc.:
marvel.photos
Allianz Insurance plc:
allianzyourcover.careers
homeandlegacy.careers
premierline.careers
petplanequine.careers
petplan.careers