Bing: maybe you should pay for the “perfect” domain name (or not)

Bings’s webmaster blog posted an article on whether someone starting a new website should buy that “perfect” domain name.

At the beginning of the article Bind acknowledges domaining because “Domains are, essentially, real estate.”.

Many people buy only one domain name while others buy as many as they can and wait for the million dollar sale. But the majority of the sales are much lower than that. “But buying a domain for $8 and selling it for a couple thousand a few years later is still a healthy profit.”

And often, a buyer wants to launch a new website and has a pressing need for that “perfect” domain: be prepared to pay.

“And maybe you should. You’re launching a business after all. If you’re building a site, planning on hundreds of thousands of dollars in revenue each year, is a one-time purchase of, say, $7,000 “too much”? That’s up to you to decide, but bear in mind…

• You think it’s perfect
• It allows you to execute on the plan you have, instead of changing anything
• t’s a low cost when compared against expected revenue
• It allows you to move forward quickly
• It helps you avoid delays searching for the next most perfect domain

So maybe it is perfect, but then again, maybe you could work with a different domain and save a bundle, too.”

Then Bing talks about how most good domain names are all gone, long, long ago in fact, so the likelihood of finding one, and it being low cost are virtually zero today.

Bing also warns people about buying expired domain names. People should be careful and search the history of a potential domain purchase.

Finally, if you don’t want to spend a lot of money one could find a good domain name cheaply using a bit of research and creativity.

The point is that you should not waste a lot of time searching for that “perfect” domain name. You should either buy an existing one or create one yourself and move on with business.