Sunrise results from the 2nd batch of new gTLDs from Donuts

I checked out the zone files from the 7 new gTLDs that completed sunrise and went into general availability (Early Access Program (EAP) for the first week) and here are the results. I must say that zone files only include domain names that have nameservers assigned. Registered domains with no nameservers don’t enter the zone files.

Number of domain name registrations:
.lighting 126
.equipment 124
.photography 58
.graphics 57
.estate 52
.gallery 51
.camera 51

Here are some strange registrations:
The toro company bought Apparently pope is trademarked for Pope® do-it-yourself home watering products.

The domain was registered that seems redundant since the registrar is called “Yodobashi Camera” and they already got

Pharmaceutical company Merck KGaA bought and Why? Probably to stop the other Merck Pharmaceutical from registering these domains. Waste of money if you ask me.

Pretty well known companies that made domain name registrations include: Apple, Amazon, Microsoft, Tumblr, Inc., LinkedIn, TripAdvisor,  Yahoo! Inc., Agfa-Gevaert NV & Co. KG, SEARS BRANDS LLC, Chevron Corporation, Target Brands, Inc., World Wrestling Entertainment, Inc., and others.

And some companies bought a few very nice generic domain names for cheap like: and

And here are the top buyers:

Apple bought 7 .camera and 8 .photography domains:

Microsoft bought a few of everything (except from .estate):

Amazon bought a few of everything including a few that make no sense:

Maserati cars from Italy bought a lot of .equipment:

The General Electric Company bought a lot of .lighting domain names:

Actually Acuity Brands, Inc. that is an electronics company bought even more:

Finally Fruit of the Loom, Inc. bought a lot of .graphics domains:


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. Hello, since you studied computer engineering I’d like to ask you more info about a something that appears strange to me. Can you explain why it seems that the registrars are using google’s APIs during the registration process of these new GTLDs? Is it normal? Or it denotes strange links with google for these new TLDs? Thank you so much if you can explain something about this technical link that I don’t understand Sorry if I am asking this “in public”, maybe others can add clarifications too

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