GoDaddy returns to Super Bowl advertising

After an eight-year hiatus, GoDaddy will return to the big game and showcase GoDaddy Airo, its AI experience for small businesses, with a 30-second spot airing during the fourth quarter.

The ad was produced by ProdCo and directed by award-winning director Ian Pons Jewell.

Tune In February 9, 2025
“The GoDaddy (NYSE: GDDY) spot aligns with GoDaddy’s mission to empower entrepreneurs everywhere, making opportunity more inclusive for all.”

“At GoDaddy, we champion the growth of small businesses, and artificial intelligence has become a transformative force for entrepreneurs looking to turn ideas into successful ventures – fast,” said Aman Bhutani, CEO of GoDaddy. “We launched GoDaddy Airo with the goal of empowering anyone with an idea to be able to start their business in minutes. Advertising during Super Bowl LIX presents an incredible opportunity to introduce this game-changing experience to millions of people, especially those dreaming of becoming their own boss.”

Aman Bhutani also said:

“GoDaddy today is different from the company that aired Super Bowl commercials between 2005 to 2017. Those bold, often provocative ads helped make GoDaddy synonymous with domains and built massive brand awareness. Today, over 60% of people visit GoDaddy.com directly, a testament to the strength of our brand.

But GoDaddy has evolved. We’re dedicated to empowering small businesses to build their online identities, enhance their presence, and expand commerce capabilities. Our award-winning customer Care team maintains an impressive 65+ Transactional Net Promoter Score, supporting customers every step of the way.

When AI burst onto the scene, we saw a unique chance to harness its potential to help small businesses grow faster and easier. We created GoDaddy Airo to serve as the entrepreneur’s AI-powered business partner so they can focus on what they do best. That’s the story we’re bringing to Super Bowl LIX on February 9, 2025.”