How to improve your content with Search Console Insights

Producing great content is an effective way to build a loyal and engaged audience that can help you achieve your goals, such as helping to grow your business and brand, raising awareness to a cause, or helping people. Great content comes in many shapes and forms, such as an inspiring blog post, helpful guide or a fun questionnaire, and creating it takes effort, dedication, and being highly attentive to what your audiences appreciate.

To help you better understand which content of yours resonates with your audiences, Google is introducing a new experience called Search Console Insights. This experience joins data from both Search Console and Google Analytics with a goal of making it easy to understand your content’s performance. Whether you are a web content creator, blogger, or a website owner, and independent of your technical expertise, it can provide you with an overview and helpful insights on how your content is performing. This new experience will gradually be rolled out to all Search Console users in the upcoming days.

Here are some sample questions that this experience will help you answer:

• What are your best performing pieces of content, and which ones are trending?
• How do people discover your content across the web?
• What do people search for on Google before they visit your content?
• Which article refers users to your website and content?

There are a few ways to access Search Console Insights:

• Select Search Console Insights from the top of Search Console’s Overview page.
• Use this link to access it directly and save a bookmark (you can always search for ‘search console insights’ on Google and visit our site!)
• Coming soon – In the iOS Google App, select Search Console Insights in the account menu (tap your profile picture). We are working to also add Android Google App support.

Even if you don’t use Google Analytics, you can still use Search Console Insights. However, to get the full experience and the best insights about your content, Google recommends associating (linking) your Google Analytics property with your relevant Search Console property. Please note that for now, Search Console Insights only supports Google Analytics Universal Analytics properties (their ID starts with a “UA-“), but we’re working to support Google Analytics 4.