New reports for video results in Google Search Console

Video is an important and growing medium used to consume information online.

Google introduced today two new tools to help you understand your videos’ performance in Search and identify opportunities to improve your video markup. There are three main ways people can see videos on Google Search today: on the main Search page; on the videos Search tab; and in Discover:

Video Enhancement Report

Structured data can help search engines understand when videos appear on a page, so they can be displayed with a rich visual treatment, including accurate information on a video’s duration, upload date, and other metadata, as well as previews. This in turn helps users better understand what they’ll find in your video before they click. A new report for “Videos” is now available in Search Console for sites that use structured data to annotate videos. The report allows you to see any errors and warnings for markup implemented on your site. When you fix an issue, you can use the report to validate if it was resolved by re-crawling your affected pages. Learn more about the rich result status reports.

Video Appearances in Performance Report

The Search Console performance report already includes an option to see the performance of your video tab search results (type = video). Google has extended its support for videos, so you can now also see the performance of your videos in the main Search results tab (type = web) and in Discover using the new “Videos” appearance. Content can appear with the video appearance if your page uses VideoObject structured data, or if Google uses other signals to detect that there is a video on the page.

It is also recommend you follow these video best practices.