Google search console improves data freshness

The Performance report helps webmasters and site owners better understand how their site performs on Google search, and answer questions such as:

• General stats: How much traffic did my site get from Search and Discover?
• Search queries: What are my site’s top and trending search queries?
• Top content: What are my site’s most successful pages on Google search?
• Site’s audiences: From which countries? From which devices – is it mostly mobile?
• Formats: What search formats does my site get (AMP, recipes, etc.) ?

With the new fresh data, users can now see data as recent as less than a day old – a significant improvement compared to the previous few days.

Google hopes this improved data freshness allows you to better monitor and track your site’s performance and addresses some important needs such as:

• Seeing your weekend performance on Monday morning – no need to wait until Wednesday.
• Checking on your site’s stats first thing in the morning after, or even during, important days such as holidays, global events, and shopping days.
• Checking if your site’s traffic rebounds soon after fixing an important technical issue.

In addition, Google updated the report to clearly communicate the data timezone (Pacific time zone). This is useful when you’d like to interpret the data compared to your local time zone or integrate it with other sources such as Google Analytics.

Each fresh data point will be replaced with the final data point after a few days. It is expected that from time to time the fresh data might change a bit before being finalized.

The Search Analytics API does not support fresh data yet. In addition, fresh data is not available on the Discover performance report.

Exporting performance data over time

To explore and export your performance over time choose ‘dates’ in the table below the graph, select the desired time frame, and explore the data in Search Console or export the chart.