.CLUB CMO Jeff Sass gave a keynote speech at NamesCon Europe 2018.
“Fake words in names can be like Fake News – they can lead you to something other than the desired result. So-called “brandable” domains – often words that are made up or misspelled – rarely pass the “radio test” and can be costly to build into a memorable SEO friendly brand. On the other hand, a domain comprised of a keyword or keywords can create a powerful brand that is easy to identify and ranks well in organic search. And with marketplaces like Names.club, a strong keyword domain can be had for a low monthly fee, creating opportunities for end-users and investors alike.”
You can watch the Keynote by .CLUB CMO Jeff Sass at NamesCon Europe 2018: Let’s Get REAL: “Brandable” Names vs. Keyword Domains
You can also watch this video from Colin Campbell: How to start, scale, exit and repeat a company (video)