Donuts Inc. today announced it has acquired the .TRAVEL domain name extension from registry operator Tralliance Registry Management Company.
The .TRAVEL domain becomes Donuts’ 239th TLD, and the centerpiece of an already-robust portfolio of travel domains that includes: .CITY, .CRUISES, .FLIGHTS, .GUIDE, .HOLIDAY, .IRISH, .REISEN, .TOURS, .TOWN, .VACATIONS, .VIAJES, .VOYAGE, .CAB, .LIMO, and .TAXI.
“We are delighted to add .TRAVEL as the ‘anchor tenant’ of our travel-related portfolio,” said Bruce Jaffe, Donuts president and chief executive officer. “The travel market is global, it’s enormous and it’s ideal for our top-level domains. We are seeing businesses of all sizes all around the world building their digital identity around our domains, and .TRAVEL is the perfect complement.”
“Today, nearly 40% of the industry is doing business digitally: travelers and the businesses serving them are discovering, planning, advertising and transacting online. According to eMarketer, the global digital travel market will exceed $200 billion by 2020.” (Source: eMarketer)
Since its launch in 2005, the .TRAVEL domain has not really dominated the travel industry although there are a few notable websites such as: visitloscabos.travel, adventures.travel, hongkongdisneyland.travel, goldman.travel, AARP.travel and tens of thousands of others.
Jaffe continued, “We believe that adding .TRAVEL to our portfolio will enable us to grow our entire category of domains, by offering compelling choices to travel-related businesses and organizations, and to the many millions of travelers and travel buffs located throughout the world. They’re transacting, they’re blogging, they’re on social platforms, they’re podcasting – they’re everywhere online. We look forward to working with our partners to introduce these high-quality, relevant names to an enormous, global audience.”
Because…one time I *traveled* on a train from Penn Station in NYC, armed with a truly massive supply of *donuts* fresh from the Krispy Kreme outlet there, and they were all gone in short order during the ride. (Long before I went gluten free…)