Facebook Just Used A .XYZ Domain – Not A Very Good One…

xyz-logo-purpleFacebook’s Mark Zuckerberg announced on its Facebook page the next Townhall Q&A. He used a .xyz domain name, and not a very good one, for the streaming video: hacktv.xyz.

Here is the link Mark used:







The video doesn’t load for me at the moment but maybe I am too late for the townhall. I can’t find anything else on this domain name. http://stream.hacktv.xyz returns an access denied message and http://hacktv.xyz will not load.

The domain name is not registered under Facebook’s name. The domain name hacktv.xyz was registered just 10 days ago by someone in France.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. Looks very disposable, doesn’t it? Like throwaway packaging for a URL rather than branded content.

  2. @Joseph Peterson
    Doesn’t change the fact that they still chose a .xyz over a .com.
    Can’t pretend this is not another tiny nail in the very large coffin that is .com’s long term fate.

    • Let’s be honest here, it’s a throwaway URL that will be used for one simple Q&A.

      Also if you check WHOIS you’ll see that the registrar is not markmonitor (what Facebook is using). So it seems it’s not facebook that registered this domain but some individual from France (as Kon pointed out as well).

      The only relation I can find between Colleen Henry (who registered this .xyz domain) and facebook is this:

    • Doesn’t change the fact that they still chose to live in a cardboard box over an apartment.

      Can’t pretend that cardboard box shelter is not another tiny nail in the very large coffin that is architecture’s long term fate.

      Same logic exactly as your argument.

      People have always registered cheap domains on lesser TLDs. .INFOs, .BIZs, .CCs, .PWs, etc. And that’s setting aside .NET and .ORG, which are in a better class. These have been around for as long as 30 years, and they’re fairly popular unlike .XYZ and the other new TLDs currently.

      So if anything meant doom for .COM it would be .INFO or .BIZ or some other challenger with a bigger head start during a period of less competition from knockoff TLDs. Certainly .BIZ and .INFO domains have been registered and put to use, yet .COM is still here in the same dominant position as always.

  3. Times are changing, better adapt like the borg 🙂

  4. The website shows the following message.
    Q&A with Mark
    Please tune in at 11:30 AM Pacific.

  5. OMG, they are feeding .xyz monster. I am blaming Silicon Valley show, with their Hulley xyz . I could bet money, that somebody at google decided to be clever and now big companies are jumping on bandwagon. Which is like hitting jackpot pinata for xyz registry

  6. OMG Something new on the market gets used by the big names OMG

  7. The fact that Mark Zuckerberg has used what could be a pop-up domain in dotXYZ for branding, is a another highlight and boost to the reg.

  8. If, as a branding consultant, I’m sure you can see the wide contrast of extensions being used worldwide, i.e outside of the US.

    Today, business is so diverse and the branding/domain name does not need to reflect a com, Why can’t world business reflect both .com / not-com. But it does, and it’s just got bigger.


    With the constant disparity of .com / not-com in the comments of domaining blogs over the year(s), it’s now more to portfolio protection, along with speculation of future business, which should always be taken with a pinch of salt.

    Personally, I’m very open an not fixed to one side or the other.

    Domaining is bigger than ‘domaining’.

    • @Howie,

      When someone expresses a preference for .COM or skepticism about some nTLD domain, it’s tempting to assume that person is an ideological .COM purist or protecting a portfolio of valuable .COM domains. But that’s usually untrue.

      In my own case, I often prefer .COM; and I’m often skeptical of nTLD domains. But roughly half my portfolio is non-.COM (including ccTLDs, older gTLDs, and nTLDs). I’ve registered over 2,000 nTLD domains. This past week I have reported sales in DNJournal for .CLUB and .NET. So I’m hardly a .COM purist.

      Actually, I’m a latecomer to the domain industry and own comparatively few premium .COMs. So I’d have every reason to boost nTLDs … except that I see a stronger investment opportunity in established extensions.

      As a consultant, I often do recommend nTLD names to clients – although the bulk of my domain recommendations tend to be .COM, since .COM provides greater flexibility and remains consumers’ preference.

      Believe it or not, it’s my clients who shoot down nTLD ideas that I suggest. I wrote about one such case at europeandomaincentre.com. Since that article appeared, my client switched from the nTLD domain I set him up with and reverted to .COM – spontaneously, all on his own, without consulting me. That’s the consumer reality.

      If I raise eyebrows at hacktv.xyz, that’s because it’s clunky – not because it’s not .COM. HackTV.net would have been cleaner with its 1-syllable extension, known to everybody. Not great, but slightly better. Why not “hack” + some nTLD like .SOCIAL? Hack.social is 2 terms and 3 syllables, whereas HackTV.xyz is 3 terms and 6 syllables. See what I mean? They’d still want HackSocial.com, though. If they’d used Hack.TV + HackTV.com, I would have praised the choice.

  9. @Joeseph

    “When someone expresses a preference for .COM or skepticism about some nTLD domain, it’s tempting to assume that person is an ideological .COM purist or protecting a portfolio of valuable .COM domains. But that’s usually untrue.”

    No, I was referring to an obvious remark made by one party or the other, that would ascribe the fact. But was not insinuating this in reply to yourself, as you can see there is a break line.

    I guess I could have listed names on DNJournal but for have not thought about submitting to be honest.

    I’m glad you called your clients (publishers) ‘clients’, it’s refreshing. During discussion with possible clients and clients, I too have projected the idea of new gTLDs and have a different response, it’s been very open. Maybe it’s because we are different sides of the pond?


    • @Howie,

      Misunderstandings are commonplace in blog comments, since so many people participate that it’s difficult to know who’s talking to whom or who’s referrred to. No big deal.

      I’ve never reported my sales to DNJournal either. Certain market places where I list do, though.

      With the word “client”, I’m referring to people who hire me up front for advice rather than people who might buy domains from me. Both I interact with; but for me the distinction is critical, since the buyer-seller relationship has very different incentives compared to the client-consultant relationship. So I don’t allow those categories / functions to overlap. Other people will use the word “client” differently, depending on what they provide.

  10. Today was Mark’s Townhall Q&A at IIT, Delhi so I too searched whether hacktv.xyz is owned by Facebook But I got to know it was registered by a Facebook Engineer named “Colleen Henry”. I think She’s been with Video Broadcasting, Streaming etc. from very long time & She had given ‘Video Hacker” as position in LinkedIn Profile.

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