Above Launches Brand Repositioning Initiative For Registrar, Marketplace & Monetization Services

Above.com announced the hiring of Aaron Kvitek as SVP Strategic Marketing to spearhead the brand repositioning of Above.com.

Above.com, which provides domain investors with free tools designed to minimize the daily challenges associated with the monetization, registration and selling of their domains, announced today the launch of a brand repositioning initiative.  When rolled out over the coming months, domain investors with accounts at Above.com will have access to a variety of enhanced product features and benefits that will reinforce Above.com’s brand positioning as a technology innovator.

“Despite what many domainers think, Above.com is not a parking service”, said David Warmuz, Co-Founder & President of Trellian, the parent company of Above.com.  “We actually operate at a level above parking services by making them compete against each other for domain traffic. In fact, we go a big step further by enabling direct advertisers to compete for the same traffic. By maximizing the competition for traffic, our technology ensures the best possible monetization. Many domainers don’t know this, and many also don’t know that Above.com has an integrated registrar and buy/sell marketplace.  This lack of awareness is why we are launching our brand repositioning initiative.  We want to help everyone fully understand and experience the revenue improvement advantages that we offer, not to mention the time and cost saving advantages.”

To underscore how committed Trellian is to this initiative, domain industry veteran Aaron Kvitek has been hired as SVP Strategic Marketing. Aaron served as VP Marketing & Communications at Oversee.net from 2007 to 2013.  Besides holding corporate level responsibilities as a member of Oversee’s senior executive team, Aaron was also in charge of marketing and communications for DomainSponsor, Moniker and SnapNames.  In addition, he organized and ran ten global and regional DOMAINfest conferences from 2008 to 2013 in the U.S. and Europe, helping to build that franchise’s reputation for providing the domain industry with high quality learning and networking opportunities.

Domain investors do not have to wait for the rollout of this initiative to take advantage of Above.com’s ability to make parking services and premium advertisers compete for their traffic. This technology has been in place since 2009 and has been consistently upgraded with new features.

For domain investors who are not ready to point their domains to Above.com’s name servers, creating a free account at Above.com will allow them to consolidate, view and download historical and daily stats from all their parking company accounts.