.Ping Was Auctioned Today For $1,501,000 & .SRL For $400,000 (Google lost again)

newgtldToday, 25 March 2015, Power Auctions LLC, ICANN‘s authorized auction service provider, conducted a New gTLD Program Auction to resolve string contention for two new generic top-level domain (gTLD) strings: .PING and .SRL.

Applicants for each string were unable to resolve contention among themselves; thus their contention set proceeded to auction, which is the method of last resort to resolve string contention as prescribed in Module 4 of the New gTLD Program Applicant Guidebook. Subject to payment of the winning price and meeting all other criteria for eligibility, the winner will enter ICANN‘s contracting process to sign a Registry Agreement to operate the gTLD.

Two applicants participated in the auction for PING. Ping Registry Provider, Inc. prevailed with a winning price of $1,501,000. The loosing applicant was the Radix registry.

Two applicants participated in the auction for SRL. mySRL GmbH prevailed with a winning price of $400,000. The loosing applicant was Google.

All proceeds from the Auction are being segregated and withheld from use until ICANN‘s Board of Directors define a plan for an appropriate use of the funds through consultation with the community.

More Information

  • Contention Set Status: 197 of 233 contention sets are now resolved. The majority have self-resolved, but 13 sets resolved via Auction (method of last resort).
  • Auction Results: Auction reports on this page of the New gTLD Microsite provide additional information on each Auction outcome.
  • Auction Proceeds and Costs: A detailed summary of the proceeds and costs of each Auction through February 2015. This information will be updated to within 7 days of each Auction.
  • Auction Schedule [PDF, 251 KB]: Subsequent auctions are scheduled to occur on a monthly basis through mid-2015.
  • General New gTLD Program Auctions information.
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About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

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