Dish DBS Wins .Dot New gTLD Auction For $700,000 Beating Google

Dish DBS Corporation won today the auction for the .Dot New gTLD for just $700,000. Dish beat .dot other applicant Google’s company Charleston Road Registry Inc.

This was the cheapest ASCII New gTLD auction. The second cheapest was the .spot Amazon win for $2,200,000. To tell you the truth I don’t really like this extension. It is both confusing to say because of the double dot and it is on the wrong side of the dot (.). Confused? So will everybody else!

On 19 November 2014, an Auction conducted by ICANN’s authorized Auction service provider, Power Auctions LLC, was held to resolve a string contention set for one new generic Top-level Domain (gTLD) string, DOT. The two applicants for this string, Charleston Road Registry Inc. and Dish DBS Corporation, were unable to resolve the contention set among themselves, and thus proceeded to an auction, which is the method of last resort to resolve string contention sets as prescribed in Module 4 of the Applicant Guidebook. Subject to payment of the Winning Price and meeting all other criteria for eligibility, the winner will begin the contracting process to sign a Registry Agreement to operate the respective gTLD.