New gTLD 1st Day Domains: .Capetown 1425, .Joburg 1080, .Durban 738, .Market 1229, .Mortgage 674

newgtldHere are the 1st day domain name registration results from this week’s first 5 New gTLD launches:

On the 4th of November 3 South Africa geo New gTLDs launched: .capetown, .durban and .joburg. .Capetown got 1,425 domains after its 1st day, .joburg got 1,080 domains and .durban got just 738 domains.

Rightside entered general availability for 2 of its extensions on the 5th of November: .market and .mortgage. .Market got 1,229 domains after its first day and .mortgage just 674 domains. The extensions had such poor results because all good domains are very high premiums up to $60,000.

Also .saarland got 1,708 domain name registrations on its first day when it launched last week.

The “New gTLD 1st Day Registrations” include sunrise domain names as well as any domains registered by the registry or any founder’s program. Any registry is allowed to register up to 100 domains for it’s own use and give out another 100 as part of the New gTLD founder’s program.

(I am always comparing the same first hours from their 1st day for all New gTLDs. The hours between General Availability and the first zone files update.)

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About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

9 comments

  1. It’s quite hilarious. Registars’ greed made them abandon very successful registration model of .com, instead they went for a quick cash-in. Now they’re the ones that actually pay the price. Few 60k registrations will never bring them funds even barely close to hundreds of thousands of , lets say, $20 or $30 regs.

    The sad effect of their strategy is that there will be no real secondary market for these new extensions. What the registrars are obviously missing is the fact that thousands of domainers are a powerful marketing force, each of them advertising their portfolios in hundred different ways and, in effect, advocating for extensions they are in possession of. The registrars thought they can just ignore this force and control the market by themselves.

  2. market only 1229 ^^ !!! but ok, all good left.right was premium
    i tried camera.market (the only one I found without premium) but somone else from name.com was faster -.-

    lets hope for the dot shop and a chance to get some nice domains (with a good price).

  3. These companies are toying with more reservations, and higher premiums as we continue forward here. Thing about end users, they try once, then move on. A mortgage broker in Denver, might want Denver.Mortgage, and see the $60K price, have a chuck, tell a few friends, and basically it becomes a big joke. The GTLD’s are essentially committing suicide here, I watch the zone files, and the drop rates at the projected renewals will not be pretty.

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