ICANN Will Conduct An Economic Study To Evaluate The Impact Of The New gTLD Program

newgtldThe Internet Corporation for Assigned Names and Numbers (“ICANN“) is seeking one or more provider(s) to conduct an economic study examining pricing trends and other competition indicators in the global domain name system (DNS) market. The economic study will capture some of the metrics proposed by ICANN‘s community to evaluate the impact of the New gTLD Program on competition, consumer choice and consumer trust.

The selected provider(s) will design and execute an initial study to create a meaningful baseline of data on multiple factors of competition and will perform a follow-on study one year later, to generate and analyze a set of comparison data. ICANN is seeking one or more qualified providers to manage this complex exercise in a timely and efficient manner.

ICANN anticipates a contract to be signed and work to begin with the selected provider(s) no later than November 2014.

As part of ICANN‘s Affirmation of Commitments (“Affirmation”), ICANN has pledged to promote competition, consumer trust, and consumer choice. The Affirmation outlines ICANN‘s responsibilities to the global community of Internet users, who are all served by the DNS. The Affirmation focuses on three primary areas of accountability: (a) ensuring accountability, transparency and the interests of global Internet users; (b) preserving security, stability and resiliency of the DNS; and (c) promoting competition, consumer trust and consumer choice. Each of the focus areas includes regular reviews by the community to gauge ICANN‘s performance.

A multi-stakeholder review team, to be formed, will include the findings as it examines other measures of competition, such as survey findings on end users’ perceived choice in the DNS, as well as the quantities of new gTLD operators, service providers, registrars, domain name registrations, and other metrics. The review may also provide recommendations to ICANN on additional initiatives that should be undertaken.

As the DNS serves a large ecosystem of registries, registry service operators, registrars and resellers, and domain name registrants, the study must be able to capture inputs in a representative manner from across the multitude of players relevant to marketplace practices.

For additional information and instructions for submitting responses please click here [ZIP, 799 KB].

Proposals should be submitted to economicstudy-rfp@icann.org by 23:59 UTC on 29 September 2014.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. Gtlds are a waste of cyberspace. How does one evaluate an economic impact of “zero”? I would assume that shouldn’t be too difficult.

  2. What is the economic impact of selling lottery tickets when no one wins except for those selling tickets?

  3. Economic Study Of New gTLD Program! seems intresting… lets see what happens next.

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