Landrush Opens For .Website, .Press And .HostT

Radix concluded sunrise for the first batch of its extensions – .website, .press and .host last week. .website alone saw more than 600 orders, making it one of the biggest new gTLD sunrises to date. These TLDs entered Landrush & Radix plans to take these a notch above with Landrush 2.0. – “an affordable, risk free landrush that offers high-quality names”.

Landrush 2.0 aims to reduce the price gap between landrush and general availability, with an eye towards increasing participation in the phase, which lasts only through Sept. 15.  The Radix Landrush is supported across leading registrars such as GoDaddy, Hexonet, Domain.com, Name.com, Key-Systems, ResellerClub. Radix itself has also set up a dedicated microsite at http://www.RadixRegistry.com/Landrush to highlight potential big-interest domains. Premium domains set aside by Radix for an annual fee are also available during this phase.

Landrush prices start at $175 at Go Daddy but I was able to find prices as low as $36.50 at other registrars.

Radix’s unique landrush offers two key features: a much smaller premium to jump the GA queue, and a fully refundable fee – if you don’t get the domain, you don’t pay.

“This innovative new approach to landrush delivers increased value both to registrars and domain buyers,” said Sandeep Ramchandani, Radix business head. “Landrush 2.0 is a result of working closely with our channel partners to zero in on a landrush plan that’ll draw maximum participation.” This plan includes marketing the landrush directly to individual customers and working closely with registrars to convert them, Ramchandani said.

All three extensions become available to the general public on a first-come, first-served basis beginning Sept. 17, 2014 making landrush a small but competitive window to lock down big-interest domains. All competing applications go to auction and unique applications will be allotted at the end of the phase.

Here is the complete press release:

DUBAI, United Arab Emirates, August 26, 2014 – Radix concluded sunrise for the first batch of its extensions – .website, .press and .host last week. .website alone saw more than 600 orders, making it one of the biggest new gTLD sunrises to date. These TLDs enter Landrush today & Radix plans to take these a notch above with Landrush 2.0. – an affordable, risk free landrush that offers high-quality names.

Landrush 2.0 aims to reduce the price gap between landrush and general availability, with an eye towards increasing participation in the phase, which lasts only through Sept. 15.  The Radix Landrush is supported across leading registrars such as GoDaddy, Hexonet, Domain.com, Name.com, Key-Systems, ResellerClub. Radix itself has also set up a dedicated microsite at http://www.RadixRegistry.com/Landrush to highlight potential big-interest domains. Premium domains set aside by Radix for an annual fee are also available during this phase.

Radix’s unique landrush offers two key features: a much smaller premium to jump the GA queue, and a fully refundable fee – if you don’t get the domain, you don’t pay.

“This innovative new approach to landrush delivers increased value both to registrars and domain buyers,” said Sandeep Ramchandani, Radix business head. “Landrush 2.0 is a result of working closely with our channel partners to zero in on a landrush plan that’ll draw maximum participation.” This plan includes marketing the landrush directly to individual customers and working closely with registrars to convert them, Ramchandani said.

All three extensions become available to the general public on a first-come, first-served basis beginning Sept. 17, 2014 making landrush a small but competitive window to lock down big-interest domains. All competing applications go to auction and unique applications will be allotted at the end of the phase.

Find out more at http://radixregistry.com/landrush/, and be sure to get in touch with your nearest Radix channel partner to find out how you could be featured as one of the landrush registrars.

About .WEBSITE:

For versatility, nothing beats .website, a universal TLD that cuts across industries and verticals. No matter what the industry, .website as a namespace offers exciting possibilities.

About .PRESS:

The .press extension provides a digital mouthpiece for individuals, brands and companies. Authority, credibility: embody these qualities with .press.

About .HOST:

The .host domain is the definitive namespace for all the members of the global hosting community. Anything and everything related to the hosting community will resonate with the .host extension.

About Radix:

Radix Registry (Radix FZC) is a major participant in the new gTLD program, applying for registry rights to 22 new gTLDs and securing uncontested registry rights to .website, .press, .host and .space. Radix is Asia’s largest new gTLD applicant, playing a substantial role in the global diversification of the Internet namespace.